Brand Education Lead

6 maanden geleden

Hoofddorp, Nederland L'Oreal Voltijd

**About L’Oréal**

L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.

For our L’Oréal Luxe division we are looking for a Brand Education Lead who will be responsible for the L’Oréal Luxe make-up and fragrance categories. At Luxe, our mission is to provide our consumers the best products and brand experiences by making it unique. Thanks to our strong, balanced, and complementary portfolio we are able to meet the needs of every consumer tribe, at every price level. Our portfolio is composed of 26 brands of which 17 are global brands, including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent and Giorgio Armani.

**Who am I?**

In this role you are part of the Retail Services team, reporting to the Retail Services Director. The Retail Services team is responsible for enhancing BA love and engagement, with education as one of the main drivers. Your mission is to develop the brand’s BA engagement strategy and plan education content creation for the L’Oréal Luxe make-up and fragrance categories / skincare category.

As a Brand Education Lead you work close with as well the Retail Educators, Retail Community Lead and Retail Services Coordinator, as the Retail and Brand/Marketing teams. The role is as well strategic as hands-on at the same time.

**In bullet points**:

- Develop the brand’s BA engagement strategy.
- Define clear O+O pyramidal strategy.
- Build upskilling program for Cat 1 and Cat 2
- Build inspirational (partnership) program with retailers.
- Define yearly education plan according to launch calendars and field needs.
- Analyze KPI and share results.
- Create concept of Online format trainings ( Zoom & Elearning)
- Guarantor of good implementation of educational calendar
- Administration tasks: create IO / stock follow up.
- Responsible of PPP
- Create brand’s education plans, set objectives, prioritize, evaluate & share results.
- Lead the category (fragrance and makeup) and brand’s training formats (blended learning O+O and adaptation of brand/generic training assets and tools)
- Identify the education needs for own L’Oréal Luxe BAs and lead the service concepts and tools for top doors and own BAs.
- Integrate BeautyTech
- Support Communication team on events

**Your profile**

You are analytically strong but also pragmatic when the situation requires. As a person you are determined to make a great impact by taking initiatives and sharing your ideas. You are able to take a step back and strategize your key priorities. You are not afraid to connect and collaborate with different stakeholders, and you know how to convince them if necessary. Furthermore, you are open minded, supportive towards new initiatives and a real team player.
- Expertise on the BRAND: masters brand identity and knows value proposition.
- Deep knowledge of the brand’s products and services and knows how to present and transmit them to different populations.
- Knows customer profiles and transmits customer centricity.
- Collaboration, coaching and commercial skills, to develop the best BA engagement strategy and education plan.
- Is digitally savvy in terms of online education, social media & social influencing and using digital (reporting) tools.
- Experience with internal and external stakeholder management
- You speak fluently Dutch, English and French

**What do we offer?**

When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.

**And furthermore you will find with us**:

- An inspiring work environment with ambitious colleagues, where working Agile is the norm;
- A healthy career perspective with good development and career opportunities;
- A competitive salary which is adjusted on an annual basis in case of good performance;
- Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
- Discount on L'Oréal products
- Nice extras such as various sporting company activities.

Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.

**Diversity**

L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.

“A diversified workforce in every function and on all levels strengthens our creativit

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