Digital Activation Manager Europe

6 maanden geleden

Amsterdam, Nederland Birkenstock Group B.V. & Co. KG Voltijd

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Join us in shaping the future at our location in **Amsterdam **as a

**Digital Activation Manager Europe (M/F/d)**

YOUR RESPONSIBILITIES:

- In this role you will own, drive, and continuously elevate key consumer and retail moments for BIRKENSTOCK consumers in Digital for Europe. This role requires someone with a deep understanding of consumer engagement drivers, a pulse on what is trending, a passion for creating exceptional experiences, and outstanding x-functional stakeholder management skills. You will act as a hub across Direct-to-Consumer (DTC) functions bringing together teams across the organization to deliver truly impactful experiences for our consumers and members during key moments.
- Identify and maintain a seasonal calendar of critical consume moments including leading quarterly senior leadership conversations to receive x-functional buy in for the calendar (e.g., EOSS, Valentine's Day, Father’s Day, Back-to-school).
- Define the level of investment and the right approach for each Consumer Moment in the seasonal calendar.
- Own the coordination of the creation, communication, and execution of go to market for these key moments across DTC (e.g., Digital Marketing, Digital Product, Campaigns, Organic Social) incl. enhanced omnichannel approach.
- Deliver campaign toolkits for consumer moments activation.
- Analyse and report on activation performance to drive data-based decision making in pre-seasonal and in-season planning.
- Manage and own the centralized understanding of best practice, key learnings, and recommendations for future moments.
- Maintain a clear understanding of our member base, overall consumer expectations, emerging trends, marketplace dynamics, and available levers to inform Go to Market strategy for each moment.
- Act as a passionate champion of creating exceptional consumer and member experiences across the whole of the organization.

YOUR EXPERIENCE AND COMPETENCIES:

- Minimum 5 years of digital experience ideally in digital marketing, brand activation, consumer experience, consumer insights, marketing, merchandising or strategy.
- Consumer centric mindset: passionate about exceptional consumer experience as shown by staying up to date with the latest best practices and trends.
- Previous experience designing, monitoring, and improving key moments experiences specifically in Retail + Consumer moments through the lens of Membership/Loyalty and Omnichannel.
- Excellent project management skills.
- Analytically minded acting as a data-driven decision maker.
- Clear written and oral communication incl. presentations to senior leaders.

WE OFFER:

  • Manager Brand Activation Foot Locker Europe

    4 weken geleden

    Amsterdam, Nederland Adidas Voltijd

    Manager Brand activation Foot Locker Europe - Key Geo activation - TEMP 6 Months Purpose & Overall Relevance for the Organization: - Help build and execute seasonal localized key Geo activation plans for Alliance Key Account (AKA) Foot Locker in Europe that delivers significant business growth and improvement in our Brand Health KPIs working in close...

  • Assistant Manager Brand Activation Foot Locker

    1 maand geleden

    Amsterdam, Nederland Adidas Voltijd

    Are you passionate about lifestyle and streetwear? Join us to drive impactful marketing and activation plans for one of Europe’s leading key accounts, Foot Locker, and help shape adidas Originals’ brand presence across digital, social, and retail platforms.- Key Responsibilities: - Execute with excellence the seasonal ‘Account Marketing Calendar’ to...

  • Senior Digital Client Manager

    3 weken geleden

    Amsterdam, Noord-Holland, Nederland Merkle Northern Europe Voltijd

    About the RoleWe are seeking a highly skilled Senior Digital Client Manager to join our team at Merkle Northern Europe. In this role, you will be responsible for managing a portfolio of high-growth digital clients, delivering exceptional customer experiences, and driving business results.

  • Communications & Activation Manager

    7 maanden geleden

    Amsterdam, Nederland ING Voltijd

    The Group Communications team at our Global HQ is looking for a Communications & Activation Manager to drive the corporate communications and activation calendar to engage and excite ING Group’s key internal and external stakeholders. Communications & Activation Manager is a junior role that works cross-border, cross-discipline and cross-business to drive...

  • Brand Activation Leader for Premium Automotive

    4 dagen geleden

    Amsterdam, Noord-Holland, Nederland Lotus Cars Europe Voltijd

    Senior Manager Dealer Marketing and Brand ActivationLocation: Amsterdam, NetherlandsAbout Us:Lotus Cars Europe is a leading sports car manufacturer with a rich history of innovation and excellence. We are transforming into a global performance car brand focused on the electric future.Job Description:Key Responsibilities:Develop and implement dealer marketing...

  • Partner Activation

    2 weken geleden

    Amsterdam, Nederland Just Eat Takeaway.com Voltijd

    **Ready for a Challenge** **About this role** We are looking for an experienced marketer to join our Partner Activation team as the Partner Activation & Webshop Manager. In this role, you'll play a crucial part in driving brand visibility via partners and increasing partner satisfaction. You’ll be responsible for creating and executing the webshop...

  • Assistant Manager Digital Operations-temp 9months

    2 maanden geleden

    Amsterdam, Nederland Adidas Voltijd

    As an Assistant Manager Digital Operations, you will be responsible for providing key support towards day-to-day business operations for Adidas EU. The role will require supporting the local eCom market in technical discussions with Global IT, Global Hype & Product Teams, Digital Sales Solutions, etc. to provide INPUT and eventually EXECUTE for the...

  • Activation Manager

    7 maanden geleden

    Amsterdam, Nederland Podimo Voltijd

    **We are one of the fastest-growing podcast & audiobook platforms in Europe and we are now looking for a temporary Activation Manager in the Netherlands to focus on activating our great content.** **Come and join us on our journey to enrich lives through listening.** **This is the role**: At Podimo we are looking for a passionate Activation Manager for our...

  • Process Activation Manager

    2 maanden geleden

    Amsterdam, Nederland Just Eat Takeaway.com Voltijd

    **Ready for a challenge?**: **About this role**: The Sales Strategy and Operations Team ensures that the ever evolving sales organisation at JET runs smoothly. We are instrumental in setting the sales strategy and driving flawless execution. Team members are strategic, analytical and have a pragmatic sense on how to get things done. **These are some of the...

  • Marketing Events Manager Europe

    3 maanden geleden

    Amsterdam, Nederland Lucid Motors Voltijd

    **Leading the future in luxury electric and mobility** At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility. We plan to lead in this...

  • Brand Activation Manager

    3 maanden geleden

    Amsterdam, Nederland Arvato Voltijd

    **Brand Activation Manager**: Bezit je sterke organisatorische vaardigheden en kun jij moeiteloos een creatief event uit de grond stampen? Heb je al ervaring met het organiseren van evenementen, het leiden van (content)producties en misschien zelfs van het managen van campagnes? Dan zijn we misschien wel op zoek naar jou! Als Project Manager ben je...

  • Junior Digital Trading Manager

    7 maanden geleden

    Amsterdam, Nederland Adidas Voltijd

    Purpose & Overall Relevance for the Organization: - This role is to support the development of the Partner Program (marketplace business model), a sales channel for our Digital Partner Commerce (DPC) business in Europe. The Assistant Manager Platform Trading will be instrumental in supporting the management of our live partner business, a portfolio of...

  • Director Digital Merchandising, Ecom Europe. 7

    1 maand geleden

    Amsterdam, Nederland Adidas Voltijd

    PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: - As the Director Digital Merchandising you will focus on driving & executing our digital merchandising experience and consumer journey across all categories on web & adidas App. You will be responsible for ensuring we are staying close to our ever-changing consumer landscape, adapting our site & product...

  • Digital Enablement Lead

    4 weken geleden

    Amsterdam, Nederland CBRE Voltijd

    **Digital Enablement Lead - Continental Europe** **Job ID** - 191449**Posted** - 06-Dec-2024**Service line** - Advisory Segment**Role type** - Full-time**Areas of Interest** Digital & Technology/Information Technology **Location(s)** Amsterdam '- Noord-Holland - Netherlands **About Us** CBRE is the world's leading commercial real estate services...

  • Chief Marketing Officer for European Sports Car Brand

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Lotus Cars Europe Voltijd

    Transformative Leadership OpportunityWe are seeking a seasoned Senior Manager Dealer Marketing and Brand Activation to spearhead our marketing efforts in Europe. This is an exceptional chance to drive growth, shape brand strategy, and elevate the Lotus Cars Europe experience.About the RoleDevelop and execute dealer marketing strategies aligned with our...

  • Digital Commerce Manager Europe Rollerblade

    7 maanden geleden

    Amsterdam, Nederland Tecnica Group Voltijd

    Sport è emozione in azione. Tecnica Group produce i migliori prodotti per permettere di godere delle migliori performances negli sport all’aria aperta. Brand autentici e di alta qualità in tutte le categorie di prodotto di ciascuno dei nostri brand: Blizzard, LOWA, Moon Boot®, Nordica, Rollerblade® and Tecnica. Siamo un team di circa 3150 persone...

  • Brand Activation Manager

    1 week geleden

    Amsterdam-Zuidoost, Nederland Compass Group Voltijd

    Wil jij deel uitmaken van een dynamisch en creatief team waar jouw ideeën echt het verschil maken? Kom werken bij Compass Group als Brand Activation Manager en til onze merken naar een hoger niveau. Grijp deze kans en solliciteer nu! Wat ga je doen? Als Brand Activation Manager bij Compass Group ben jij degene die onze merken echt tot leven brengt. Je...

  • Digital Experience Manager Europe

    6 maanden geleden

    Amsterdam, Nederland Birkenstock Group B.V. & Co. KG Voltijd

    BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce...

  • Brand Activation Manager

    4 dagen geleden

    Amsterdam, Nederland Compass Group Voltijd

    Wil jij deel uitmaken van een dynamisch en creatief team waar jouw ideeën echt het verschil maken? Kom werken bij Compass Group als Brand Activation Manager en til onze merken naar een hoger niveau. Grijp deze kans en solliciteer nu!Wat ga je doen? Als Brand Activation Manager bij Compass Group ben jij degene die onze merken echt tot leven brengt. Je...

  • Brand Activation Manager

    4 dagen geleden

    Amsterdam, Nederland Compass Group Voltijd

    Wil jij deel uitmaken van een dynamisch en creatief team waar jouw ideeën echt het verschil maken? Kom werken bij Compass Group als Brand Activation Manager en til onze merken naar een hoger niveau. Grijp deze kans en solliciteer nu!Wat ga je doen? Als Brand Activation Manager bij Compass Group ben jij degene die onze merken echt tot leven brengt. Je...