Manager Digital Consumer Experience

2 maanden geleden

Amsterdam, Nederland Adidas Voltijd

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION- As part of the Consumer Experience (CX) Optimization Team within the EU eCom Trading organization, you will be responsible to optimize product wayfinding & key shopping journeys across the adidas digital ecosystem in Europe with the focus on.Com and Flagship App. Focusing on conversion rate optimization (CRO) through testing, personalization & localization you will partner with key functional stakeholders to facilitate the discovery & testing process and ensure positive improvements are scaled across the digital landscape. You will collaborate with global product team to enable new testing capabilities for the team and keeping track of the success of our testing program. Your goal is to ensure we improve our testing velocity, testing success rates and in the end incremental revenue resulting from our testing program.- KEY RESPONSIBILITIES / AUTHORITIES
- Get a deeper understanding of the consumer journey by constantly tracking focus KPIs, regularly gather and analyze consumer feedback and behavioral data to flag opportunity areas and define actions to steer digital performance towards an increase of the focus KPIs (conversion rate, add to cart rate, etc.).
- Facilitate discovery process with Analytics, Global product, Data science, Marketing Activation, Buying, Planning, Site Operations, SEO to identify and prioritize opportunity areas with the highest business impact to ensure that wider cross-channel campaigns are translating into an optimized consumer experience and a tangible business impact.
- Manage the Consumer Experience Optimization (CX) program within EU and report of the success to a wider stakeholder group. With your program contributing to a higher test velocity, test success rate and implementation rate.
- Validate hypothesis that come out of the discovery process end to end (from hypothesis formulation to set up and evaluation) with aim to drive incremental revenue, create learnings and a better consumer experience and make sure this is leveraged across the organization.
- Share learnings and best practices with different regions, product owners, marketing to ensure the adoption, with the common goal to optimize journey for our most valuable customers towards their first purchase and beyond.
- Leverage best in class tools and processes for monitoring performance, refining audiences, and defining further optimization and personalization and scale those to create playbooks for common processes in your area, ensuring we remain flexible to localized market Trading needs, seasonal changes and un-predicated consumer demand
- Execute the implementation for Product, Brand and Commercial campaigns within your area and adapt output to meet the needs of our local consumer, business and campaign plan.
- KEY RELATIONSHIP
- Site Merchandise & Category Managers
- eCom Buying, Planning, Trading
- Marketing Activation
- CRM & Customer Service
- Web Analytics
- Site Operations
- Data Science
- Global Digital Product Owners
- Global CRO
- KNOWLEDGE, SKILLS AND ABILITIES
- BA/MS/MA in (Commercial) Economics, Marketing, Analyitics, or relevant working experiences.
- At least 5+ years of experience in defining and executing data driven optimization/ conversion analysis in collaborative multi-functional teams
- A good understanding in digital analytics is essential with analytical software such as Adobe, GA etc.
- Knowledge of CRO, A/B testing, all digital research types, measurement, and good understanding of associated statistical methodologies
- Must have a passion for qualitative and quantitative data and developing ‘themes’ and ‘main hypotheses’ that can be understood at the most senior levels
- You bring expert-level experience with analytics and CRO tools, including Google Analytics, Optimizely, VWO, A/B Tasty, Convert, Hotjar, Contentsquare, Crazy Egg, or similar platforms. Familiarity with Adobe Analytics and Monetate is a strong plus.
- Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
- Fluent English, both verbally and written
- It’s a bonus if you bring knowledge of HTML, CSS, and core web design principles, along with expertise in SEO and digital advertising platforms like (e.g. Google Ads, Meta etc.)
- REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- 5+ years of relevant experience in e-Commerce or Consumer Experience (CX) Optimization
- BA / BS in Economics, Marketing, Merchandising, or related field

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL S

  • Digital Experience Manager Europe

    7 maanden geleden

    Amsterdam, Nederland Birkenstock Group B.V. & Co. KG Voltijd

    BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce...

  • Manager Consumer Analytics

    7 maanden geleden

    Amsterdam, Nederland Adidas Voltijd

    General Purpose: - As a Manager Consumer Analytics at adidas you deliver cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on defined data sources, you generate insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy and ultimately drive sales. You are...

  • Digital Experience Manager, Group Digital

    1 maand geleden

    Amsterdam, Nederland IKEA Voltijd

    **Job ID**: 243005 **Date posted**: 09/12/2024 **What you'll be doing day to day** In the role of Digital Experience Manager, you will be responsible for delivering the Global Digital Experience Design (DXD) for the set Ingka vision and strategies. You will lead a team of approx. 250 co-workers to define, deliver and continuously iterate our unique IKEA...

  • Digital Activation Manager Europe

    7 maanden geleden

    Amsterdam, Nederland Birkenstock Group B.V. & Co. KG Voltijd

    BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce...

  • Assistant Manager Consumer Service Operations

    7 maanden geleden

    Amsterdam, Nederland Adidas Voltijd

    Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking...

  • Industry Manager, Consumer

    1 maand geleden

    Amsterdam, Noord-Holland, Nederland Google Voltijd

    Minimum qualifications: Bachelor's degree or equivalent practical experience. 5 years of industry experience in advertising, consultative sales, or business development, or 3 years of experience with an advanced degree. Experience working with advertisers, agencies, or clients. Experience leading sales operations for enterprise-level accounts. Preferred...

  • Client Relationship Manager

    1 maand geleden

    Amsterdam, Nederland Cognizant Voltijd

    Client Relationship Manager / Account Manager – Consumer Good & Retail Sector – Netherlands Cognizant At Cognizant (Nasdaq: CTSH), we engineer modern businesses to improve everyday life because we're dedicated to making a lasting impact. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in...

  • Consumer Marketing Manager Oneblade

    2 maanden geleden

    Amsterdam, Nederland Philips Voltijd

    **Job Title**: Consumer Marketing Manager OneBlade In this role, you can contribute to fundamentally improving people's health and well-being through meaningful innovation whilst advancing your career in a global environment. You will enter the fast-paced, multinational environment of the Business Group Grooming & Beauty at Philips Headquarters in...

  • Manager Digital Strategy

    7 maanden geleden

    Amsterdam, Nederland Adidas Voltijd

    Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking...

  • Digital Solutions Manager

    5 dagen geleden

    Amsterdam, Noord-Holland, Nederland AND Digital Voltijd

    About AND DigitalAND Digital is a tech consultancy with a passion for doing impactful work with interesting clients who we can guide through their digital transformation journey.Our ApproachWe build robust end-to-end solutions with our clients, which are compelling, commercially viable and customer-facing across multiple digital and e-commerce channels such...

  • Digital Experience Specialist

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Not selling liquid Voltijd

    Job OverviewNot Selling Liquid is a dynamic and purpose-led brand that specializes in managing and growing the digital presence of fashion brands. As a Digital Designer, you will play a crucial role in creating specialist solutions for longevity in the ever-changing digital landscape.We are looking for an experienced Digital Designer to join our young and...

  • Internship - Digital Experience Design (M/F/d)

    4 maanden geleden

    Amsterdam, Nederland adidas Voltijd

    JOIN OUR DIGITAL EXPERIENCE DESIGN TEAM!- As a Digital Experience Design Intern at adidas, you are contributing to the creation of cross-functional, high quality user experiences, bringing ideas to life in the form of sketches, concepts and high-level prototypes. You will also be contributing to the validation of delivered concepts and solutions against the...

  • Afstudeerstage Digital Experience

    2 maanden geleden

    Amsterdam, Nederland KPN Voltijd

    **Stages** - **Amsterdam**: - **Stages**: - **HBO**: - **Stages** *** **Highlights**: - Word onderdeel van het JongKPN netwerk Stagevergoeding van € 600; - per maand REF584U **Werk tijdens jouw afstudeerstage mee met het Digital Experience team en help ons om onze KPI's en statistieken te stroomlijnen. Samen maken we impact!** **Jouw rol als...

  • Digital Commerce Manager Europe Rollerblade

    7 maanden geleden

    Amsterdam, Nederland Tecnica Group Voltijd

    Sport è emozione in azione. Tecnica Group produce i migliori prodotti per permettere di godere delle migliori performances negli sport all’aria aperta. Brand autentici e di alta qualità in tutte le categorie di prodotto di ciascuno dei nostri brand: Blizzard, LOWA, Moon Boot®, Nordica, Rollerblade® and Tecnica. Siamo un team di circa 3150 persone...

  • Head of Digital Product

    4 maanden geleden

    Amsterdam, Nederland Imperial Brands Voltijd

    **The Role** This role reports directly to the Global Head of Digital and is expected to run the Digital Product department which consists of 4 core product domains: Top of Funnel, Bottom of Funnel, Account & Omni-channel, Consumer & Loyalty product teams that are responsible to deliver on strategic ambitions and aligned roadmaps. Addition this role also is...

  • Digital Client Success Specialist

    4 dagen geleden

    Amsterdam, Noord-Holland, Nederland AND Digital Voltijd

    Client Services Manager RoleWe are seeking a skilled and experienced Client Services Manager to join our team at AND Digital. As a key member of our client services team, you will play a vital role in ensuring that our clients receive exceptional service and support.The Client Services Manager will be responsible for managing a portfolio of 3-4 client...

  • Assistant Manager Digital Max Factor

    8 maanden geleden

    Amsterdam, Nederland coty Voltijd

    ASSISTANT MANAGER, DIGITAL - MAX FACTOR **Location**: Amsterdam In this newly created role, the Assistant Digital Manager will contribute to shaping our social media and engagement programs across all our global channels. This is a great time to make an impact accelerating our Global digital content and social strategy, developing MaxFactor global content...

  • Digital Platform Experience Lead

    4 maanden geleden

    Amsterdam, Nederland Brookwood Voltijd

    **Digital Platform Experience Lead** **6 month Freelance Contract** **Hybrid - 2 days per week** **Amsterdam** The Digital Platform Experience Lead will own the planning, executing, and evaluation of digital projects according to team standards, agreed deadlines, and within budget. This role requires effective communication, stakeholder management skills,...

  • Research & Innovation Consumer Packaging Insights

    7 maanden geleden

    Amsterdam, Nederland Lipton Voltijd

    Job Title**:Research & Innovation Consumer Packaging Insights (RCI) Manager, LIPTON Teas and Infusions** Work Location**:Amsterdam Science Park, Amsterdam, Netherlands** WL: WL2A Job Type**:Full Time** Travel required 10% of time **Role Summary** LIPTON Teas and Infusions is the world’s largest tea business, with world-class, purpose-driven brands...

  • Jr Consumer Marketing Manager

    2 maanden geleden

    Amsterdam, Nederland Philips Voltijd

    **Job Title**: Jr Consumer Marketing Manager - Shaving Core Portfolio **Job title**: Jr Consumer Marketing Manager - globally responsible for the shaving core portfolio; part of the international Philips Shaving Team, within Male Grooming. **Your role**: - You will join us in on a product range where Philips is the leading brand globally. You are offered...