Digital Growth Manager
2 maanden geleden
**Hello**
We’re EngineeringTrainer and we are disrupting the learning market for engineers worldwide. Our Saas product is an essential business solution for technical skill-building in the energy and chemical sector and is an industry-dedicated alternative to LinkedIn Learning or Udemy for business.
Founded in 2019 we’ve met our milestones through organic growth. Now, after completing our seed-stage funding round, we are accelerating our growth with the target of dominating the market for on-demand technical training courses for engineers globally. This is the moment to join our team, and together with the founders dictate the continuing success of EngineeringTrainer.
Do you want to join us on our mission to revolutionize how engineers worldwide build their skills?
**The Role**
This role is full time and based in our office in Bunnik close to Utrecht in the Netherlands. Innovation and efficient decision-making are essential for our growth. We believe that collaboration in person is vital for this, meaning this role would require you to be in our office for at least 80% of the time.
As the Digital Growth Manager at EngineeringTrainer, you will be responsible for developing and executing digital marketing strategies to drive lead generation, engagement, and revenue growth. You will interface with all other activities of the company, in particular Sales. The execution will also see you managing and inspiring junior colleagues. The key outcomes of the digital marketing strategy will be to optimize our online presence by growing our following on social media, SEO, enhancing user experience on our website, implementing marketing automation methods, and leveraging data-driven insights.
You will work closely with the executive team, including the founders, to ensure that the digital marketing effort remains aligned with the product and also to provide feedback on which other areas, such as sales, IT, and course portfolio can be fine-tuned.
**Key Responsibilities**
- **Audience Segmentation**: Conduct thorough market research and customer segmentation analysis to identify target audiences, their needs, and preferences.
- **Conversion Optimization**: Continuously analyze the website to identify areas for improvement and implement strategies to increase conversion rates, reduce bounce rates, and enhance user experience.
- **Content Management**: Oversee the creation and distribution of engaging and relevant digital content, including blog posts, videos, infographics, and social media posts.
- **User Engagement**: Develop and implement digital campaigns and communication channels to engage existing course users to drive value and cross-sales.
- **Data Analysis**: Utilize web analytics tools (Google Analytics, etc.) to organize, track, and analyze key performance metrics, providing regular reports and actionable insights to optimize campaigns.
- **Paid Advertising**: Manage digital advertising campaigns (PPC, display, social ads, etc.), optimizing ad spend and targeting to maximize ROI.
- **A/B Testing**: Plan and execute A/B tests and multivariate experiments to improve website and landing page performance.
- **Budget Management**: Effectively manage the digital marketing budget, ensuring cost-effectiveness and efficient allocation of resources.
- **Team Management**: Be able to lead less experienced colleagues to help you achieve results quicker.
- **Thinking outside your role**: Your critical input is essential to help us meet our ambitions.
**Qualifications**
- Bachelor's or Master’s degree in a relevant field
- Proven experience in digital marketing (>2 yrs) with a track record of driving growth.
- Proficiency in web analytics tools, SEO/SEM, and digital advertising platforms.
- Excellent analytical and data-driven decision-making skills.
- Outstanding communication and interpersonal skills.
- Confident with copyrighting and able to realize persuasive marketing messages.
- Creative mindset with a passion for staying ahead in the digital marketing landscape.
- Enthusiasm for working in a young and fast-growing start-up environment.
- High proficiency in the English language.
**Interview Process**
**Step 1: Screening, **with Richard Fawcett, our operations lead (30mins video call)
**Step 2: In-depth about your skills, **with Luuk our founder and CEO (1hr video call or face to face)
**Step 3: Face-to-face Interviews, **with all members of the management team, including an assessment case (2 x 1hr face-to-face)
**What we offer**
- Competitive salary and benefits package.
- The opportunity to help build the foundations and culture of the company as we grow out of the Start-up phase into the Scale-up phase.
- Based on your performance after 18 months there will be the possibility of joining our Participation Plan (equity) in the company.
- A role where you can constantly challenge yourself and those around you to make a significant impact on our digital presence and company growth.
- A dynamic and int
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