Digital Growth Strategist

2 dagen geleden

Bunnik, Nederland EngineeringTrainer Voltijd
About the Role

As a Digital Growth Strategist at EngineeringTrainer, you will be responsible for developing and executing comprehensive digital marketing strategies to drive lead generation, engagement, and revenue growth. This role requires a strong analytical mindset, excellent communication skills, and the ability to work closely with the executive team to ensure alignment with business objectives.

About the Job
  • Digital Strategy Development: Develop and implement digital marketing strategies that align with business objectives, including SEO/SEM, content marketing, social media, email marketing, and more.
  • Audience Segmentation: Conduct thorough market research and customer segmentation analysis to identify target audiences, their needs, and preferences.
  • Conversion Optimization: Continuously analyze the website to identify areas for improvement and implement strategies to increase conversion rates, reduce bounce rates, and enhance user experience.
  • Content Management: Oversee the creation and distribution of engaging and relevant digital content, including blog posts, videos, infographics, and social media posts.
  • User Engagement: Develop and implement digital campaigns and communication channels to engage existing course users to drive value and cross-sales.
  • Data Analysis: Utilize web analytics tools (Google Analytics, etc.) to organize, track, and analyze key performance metrics, providing regular reports and actionable insights to optimize campaigns.

This is a full-time position based in our office in Bunnik, Netherlands. As a member of our team, you will have the opportunity to help build the foundations and culture of the company as we grow out of the Start-up phase into the Scale-up phase. You will also have access to online training opportunities and a dynamic international start-up environment where your critical input is essential to meet our ambitions.

About the Company

EngineeringTrainer is a fast-growing start-up that provides an essential business solution for technical skill-building in the energy and chemical sector. Our Saas product is disrupting the learning market for engineers worldwide, and we are accelerating our growth with the target of dominating the market for on-demand technical training courses globally.

We believe that collaboration in person is vital for our growth, and this role would require you to be in our office for at least 80% of the time. If you are aware of this requirement and are eager to take on this challenge, we invite you to apply. The estimated salary for this role is €60,000 - €80,000 per year, depending on your experience and qualifications.

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