Strategic Insights Manager Heineken

3 weken geleden


Amsterdam, Nederland Heineken Nederland Voltijd

**Global Function**:Global Commerce
**Team and Department**: Global Heineken Integrated Communication and CMI Team

**Scope of the Job**

**Purpose**: Connect insights to drive profitable growth for Global Heineken Brand, with a focus on Innovation and Digital.

**Organizational Context**: Report to CMI Strategist and be part of a 10-person Global Commerce CMI team.

**Key Contacts**: Internal (GHBT), External (research and media agencies).

**Main Responsibilities**
- **Lead Research and Learning**: Develop and execute the Research Plan and Learning Agenda for Global Heineken, focusing on Innovation and in-store/on-trade touchpoints.
- **Support Brand Initiatives**: Guide global brand initiatives by leading research projects for Communication, Sponsorship, and TM, translating findings into clear business recommendations.
- **Orchestrate Performance Dashboards**: Create dashboards for Heineken and Amstel to inform management about market gains/losses, causation, and corrective actions.

**Key Responsibilities**
- **Shape & Deliver**: Lead the Research Plan and Learning Agenda for Innovation, using consumer research and data analytics to identify key issues and opportunities (40%).
- **Deliver Digital Insights**: Focus on media and ecommerce data for the Digital Learning Agenda (30%).
- **Support Initiatives**: Guide global brand initiatives and approve local market research projects, ensuring they follow global protocols (30%).

**Experience**
- 5+ years in a managerial role within a complex international environment or FMCG industry.
- **Research Skills**: Expertise in both qualitative and quantitative research, including digital/media data analytics.
- **Marketing Knowledge**: Familiarity with marketing frameworks and principles.
- **Agency Management**: Experience managing agencies for a variety of research methods such as concept testing, product testing, and advertising tests.
- **Analytics Knowledge**: Proficient in analytics sciences.
- **Stakeholder Management**: Strong skills in influencing, presenting, and simplifying complex ideas for non-technical managers.

**Functional Competencies**
- Agency management for diverse research methodologies.
- Proficiency in digital insight tools and advertising tests.
- Strong stakeholder management and soft skills.
- NB: Position will close for new applicants on 13/06/2024_


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