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Senior Marketing
4 maanden geleden
WHAT YOU'LL DO
*ROLE PROFILE (What you'll do) –*
The ambition of our client communities and programmes portfolio is to build bespoke networks for our target audience groups which provide our members with opportunities to upskill, connect and be inspired. Our networks are typically local and focused on current and potential clients and alumni across BCG’s practice areas, while our partnership activity is focused on a mix of collaborations with high-profile local organisations, and more intimate activations with industry bodies, opinion shapers and think tanks.
As a Senior Marketing Coordinator, your role will be to leverage your deep understanding of the local market to organise and deliver the Dutch programme of events and partnerships activity, reporting into the LAB Marketing & Communications Manager who is responsible for this portfolio. You will also collaborate with the broader LAB Marketing & Communications team to source content, speakers and identify opportunities to enhance the impact of the programmes you run. We also expect the ideal candidate to be strong role model, enjoy guiding more junior members of the team, and have a strong customer-service mindset when partnering with our managing partners and directors on projects.
YOU'RE GOOD AT
* Being a strong 21C to the portfolio lead and play and active role in shaping the strategy and owning the delivery of key components
* Applying the full breathe of events expertise (live/virtual/hybrid) to deliver a great experience - from concept design and planning to delivery and reporting, this includes navigating internal compliance processes and working with CRM and data processing
* Establishing goals for network development, tracking and reporting on performance
* Taking the latest topics and trends and applying them to develop concepts and topics that will engage an audience, including creating strong written communications to members and guests
* Trouble shooting and problem solving, working with the global marketing function to pilot new approaches and ideas for LAB
* Independently liaising with senior stakeholders to influence and gain their support to deliver on our objectives across key communities and partnerships
* Clearing articulating activation plans (one-off and annual), objectives and key milestones, and knowing how and when to use internal channels to get things done
* Creating and executing a content plan for bespoke closed LinkedIn groups, developed as part of some programme offerings.
YOU BRING (EXPERIENCE & QUALIFICATIONS)
* 3-5 years' experience in marketing/communications coordinator role
* Proficiency in Microsoft Power BI, Microsoft Engage, Marketo, Adobe Photoshop, LinkedIn ads
* Excellent written and verbal communication skills, fluent in Dutch
* Experience working in a fast and multi-layered global organisation is advantageous
* A proactive and energetic approach to projects and a genuine love of problem-solving is a must.
YOU'LL WORK WITH
This role will report into the LAB Marketing Manager (Client Communities & Programmes), within the LAB Marketing Team.
