Global Brand Strategist
4 dagen geleden
Karo Healthcare is seeking a highly skilled Global Brand Strategist to lead our brand growth agenda and drive business targets. As a key member of our global category team, you will collaborate with markets to create and deliver a winning digital-first brand growth plan.
Key Responsibilities- Develop and execute a global 3-year brand growth plan, driving performance in line with the plan.
- Create a global brand growth model, producing hero brand assets and guidelines.
- Articulate a winning brand purpose, with differentiated claims and a strong visual brand language.
- Develop a digital-first communications plan, covering always-on and campaign needs.
- Establish digital-first media guidelines for local execution.
- Lead cross-functional internal and external teams to create and deliver best-in-class brand assets.
- Analyze global and local brand performance, identifying drivers and drainers.
- Experience in successful brand building and P&L management in competitive categories.
- Ability to contribute to brand planning at a local and global level.
- Experience in developing and executing new growth-driving creative ideas and initiatives.
- Leadership capability in delivering integrated digital campaigns.
- Ability to create fit-for-purpose brand programs and implement them consistently.
- Commercial acumen with experience in P&L leadership and budget management.
- Highly analytical with a data-driven approach.
- Fluent in written and spoken English.
Karo Healthcare is a dynamic and growing company that empowers people to make intelligent health decisions. We own and sell over 100 brands in about 90 countries, with a portfolio that includes E45, Pevaryl, Lamisil, Nutravita, Decubal, and many others. Our core belief drives our growth strategy, blending organic expansion and M&A.
We offer a positive work environment in a dynamic, international, and motivated team. Our company has a Diverse & Inclusive environment, and we are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability, or age.
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