Global Brand Strategist

4 dagen geleden


Rotterdam, Zuid-Holland, Nederland Karo Healthcare Voltijd
About the Role

Karo Healthcare is seeking a highly skilled Global Brand Strategist to lead our brand growth agenda and drive business targets. As a key member of our global category team, you will collaborate with markets to create and deliver a winning digital-first brand growth plan.

Key Responsibilities
  • Develop and execute a global 3-year brand growth plan, driving performance in line with the plan.
  • Create a global brand growth model, producing hero brand assets and guidelines.
  • Articulate a winning brand purpose, with differentiated claims and a strong visual brand language.
  • Develop a digital-first communications plan, covering always-on and campaign needs.
  • Establish digital-first media guidelines for local execution.
  • Lead cross-functional internal and external teams to create and deliver best-in-class brand assets.
  • Analyze global and local brand performance, identifying drivers and drainers.
Requirements
  • Experience in successful brand building and P&L management in competitive categories.
  • Ability to contribute to brand planning at a local and global level.
  • Experience in developing and executing new growth-driving creative ideas and initiatives.
  • Leadership capability in delivering integrated digital campaigns.
  • Ability to create fit-for-purpose brand programs and implement them consistently.
  • Commercial acumen with experience in P&L leadership and budget management.
  • Highly analytical with a data-driven approach.
  • Fluent in written and spoken English.
About Karo Healthcare

Karo Healthcare is a dynamic and growing company that empowers people to make intelligent health decisions. We own and sell over 100 brands in about 90 countries, with a portfolio that includes E45, Pevaryl, Lamisil, Nutravita, Decubal, and many others. Our core belief drives our growth strategy, blending organic expansion and M&A.

We offer a positive work environment in a dynamic, international, and motivated team. Our company has a Diverse & Inclusive environment, and we are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability, or age.


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