Digital Asset Marketing Leader

2 weken geleden

Amsterdam, Noord-Holland, Nederland Bynder Voltijd

About Bynder

Bynder is a digital asset management platform that enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.

We are looking for a Sr. Director of Growth Marketing who will be responsible for the strategy and execution of our demand generation marketing programs that capture, nurture, and convert leads across multiple channels to accelerate our growth.

Job Description

  • Lead and mentor Bynder's growth marketing team, aligning and advancing objectives, approaches, and practices through active participation in strategic planning, go-to-market strategy development, sales forecasting, resource planning, and budgeting.
  • Work with Sales and Marketing Operations to set priority targets and Marketing-specific KPIs and establish reporting standards.
  • Develop, plan, and execute integrated digital campaigns across paid and organic search, social, and referral traffic and continuously test and optimize landing page experience to drive conversions.
  • Plan and execute field marketing plans across key geographies including industry, partner, and customer events to meet MQL, SQL, pipeline ARR and sales targets.
  • Execute specific campaigns including ABM, industry, and competitive take out campaigns that drive lead and opportunity creation in our ICP.
  • Create and execute impactful nurture programs to improve conversion rates from leads to opportunities.
  • Monitor and report campaign performance across the customer journey and sales pipeline, with granular tracking across relevant KPIs.
  • Understand the nature, makeup, behavior,and driving factors influencing the funnel from lead generation to closure and inform approaches, practices, and resource deployment designed to maximize and accelerate opportunities.
  • Collaborate with Content and Product Marketing to activate strategies that expand Bynder's brand awareness, maintain alignment of marketing/content objectives with sales objectives.

Qualifications

  • 7-10 years experience in growth marketing, preferably in a fast-paced B2B SaaS company.
  • Deep industry knowledge of cutting edge demand generation methods.
  • A data driven approach with a culture of experimentation.
  • A demonstrable track record of achieving high growth through marketing programs, campaigns & activities.
  • Demonstrated strong team leadership and problem-solving skills, fostering team building.

Benefits

We offer a competitive monthly compensation of $125,000 - $150,000, unlimited vacation policy, Apple gear, daily lunch, drinks at the Bynder Bar, and an amazing office in the heart of Amsterdam.

Our Commitment

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder, we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better.

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