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Chief Marketing Officer

2 maanden geleden

Amsterdam, Noord-Holland, Nederland HILLARY STEP Voltijd
Overzicht

Hillary Step zoekt een ervaren Chief Marketing Officer om onze merkstrategie te ontwikkelen en te implementeren. Als Chief Marketing Officer zul je een belangrijke rol spelen in de verdere uitbouw van Hillary Step en onze doelstellingen bereiken.

Verantwoordelijkheden
  • Merkidentiteit en -boodschap
    • Creëren van een sterke merkidentiteit en -boodschap waarmee we onze doelgroep effectief weten aan te spreken.
  • Marketingstrategie
    • Ontwikkelen en implementeren van creatieve strategieën om de bekendheid van Hillary Step te vergroten in lijn met de merkidentiteit.
  • Marktonderzoek
    • Analyseren van de markt, concurrentie, doelgroep en klantbehoeften om kansen te identificeren en hierop in te spelen.
  • Teamleiding
    • Leidinggeven aan het marketingteam, waarbij je ondernemerschap, snelheid en 'out of the box'-denken aanwakkert.
  • Samenwerkingen
    • Strategische samenwerkingen opbouwen met andere merken, bedrijven en organisaties om ons merk nog bekender te maken bij onze doelgroepen.
Minimum Vereisten
  • HBO/WO werk- en denkniveau;
  • Relevante ervaring in een soortgelijke functie binnen de FMCG;
  • Ervaring in en/of affiniteit met food is een pré;
  • Vloeiend in de Nederlandse taal en goede kennis van de Engelse taal;
  • Merkenbouwer: je hebt relevante ervaring als marketing manager/directeur. Liefst heb je zowel ervaring bij traditionele, onafhankelijke retailmerken als bij online (d2c-)merken (incl. aansturing performance marketeers). Ervaring met food is een pré;
  • Commercieel en creatief: het allerbelangrijkste voor deze rol is dat je steengoed bent in het bedenken van nieuwe initiatieven (samenwerkingen, acties, kanalen, uitingen) die veel commerciële impact kunnen hebben, en weet die vervolgens op een gedisciplineerde, budget-efficiënte manier op te (laten) zetten;
  • Pragmatisch karakter: je brengt stevige marketingkennis en -ervaring mee, maar bent van karakter ook een doener: pragmatisch, graag met de inhoud bezig, niet te lang in analyses blijven hangen, gericht op snelheid en kwaliteit van de uitvoering;
  • Ervaring in analyse en onderzoek: je hebt ervaring met de analyse van markttrends, klantgedrag en concurrentie en het doorvertalen naar impactvolle marketingstrategieën;
  • Charismatische leider: je bent een charismatische leider, weet je team en andere collega's te inspireren, bent zichtbaar en daagt mensen uit om zichzelf continu te overtreffen;
  • Wil impact hebben: je kiest bewust voor een merk als Hillary Step, omdat je een positieve impact wil maken op de consument. En je zoekt een functie met veel snelheid en de start-up dynamiek van switchen tussen strategie en dagelijkse operatie.