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Digital Marketing Strategist

2 maanden geleden

Hoofddorp, Noord-Holland, Nederland L'Oréal Voltijd

DIGITAL MEDIA MANAGER BENELUX

About L'Oréal

L'Oréal stands as a global leader in the cosmetics industry, evolving into one of the largest fast-moving consumer goods (FMCG) enterprises worldwide. Our portfolio includes prestigious brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani, and Vichy, providing tailored products for diverse consumer needs.

Role Overview:

As the Digital Media Manager, you will be an integral member of the Media Team, collaborating closely with the Media Director and Media Manager. This team is dedicated to optimizing media investments to enhance brand growth alongside business objectives.

The Digital Media Manager is responsible for advancing the expertise and quality across all digital platforms, focusing particularly on performance media that drives sales and retail media initiatives.

Your collaboration will extend to our media agency and partners, including Google, Facebook, and TikTok, on two pivotal fronts:

  • Driving Innovation: Collaborate to formulate hypotheses for media testing and innovative strategies, consistently seeking to elevate campaign effectiveness.
  • Enhancing Retail Media: Work in partnership with the agency and e-marketing leads to refine and enhance our retail media strategy, maximizing its impact.

You will gather best practices and disseminate this knowledge across various marketing teams to elevate organizational capabilities and improve media performance.

Key Responsibilities:

  • Lead the development of our digital and retail media strategy, ensuring its effective implementation across all marketing teams and acting as the execution guardian to achieve impactful results.
  • Manage partnerships with the retail media and digital teams from our agency, collaborating closely with marketing and e-commerce specialists across L'Oréal's four divisions.
  • Engage directly with local retailers to co-create Joint Business Plans (JBPs), ensuring alignment of media strategies with their objectives for mutual growth.
  • Drive and execute the Test & Learn agenda, translating JBPs with Google, Facebook, and TikTok into actionable plans that enhance local relevance and media effectiveness.
  • Utilize your expertise in retailer data to prepare L'Oréal BNL for the cookieless future by advancing the T&L agenda, positioning us for sustained success.
  • Serve as the primary resource for digital media knowledge and execution within L'Oréal, becoming the go-to expert for all digital media inquiries.
  • Facilitate the upskilling of marketing teams in digital media knowledge, covering areas such as search, sponsored products, and emerging formats/channels/tactics.
  • Monitor the performance and adherence to the L'Oréal Digital Platform Golden Rules, aiming to enhance media campaigns while safeguarding the overall media strategy.

Candidate Profile:

To sustain our leadership in the beauty sector, we seek ambitious individuals with strong convictions and innovative ideas. We welcome adventurers who embrace challenges and are willing to question the status quo. Our ideal candidates are future leaders eager to make a difference and connect with a diverse range of stakeholders.

Desired Qualifications:

  • A Master's degree.
  • Proven digital experience with a data-driven approach.
  • Strong analytical skills with attention to detail.
  • Ability to prioritize effectively in a dynamic environment.
  • Proficiency in English, with either Dutch or French.
  • Several years of professional experience, ideally in a digital role within a media agency.

What We Offer:

  • An inspiring work environment with ambitious colleagues, where Agile methodologies are standard.
  • A competitive salary and comprehensive benefits package, including profit sharing, retirement plans, and healthcare.
  • Discounts on our products.
  • Extensive professional training opportunities.

Working at L'Oréal provides the unique opportunity to collaborate with a diverse array of individuals and functions, broadening your understanding of various stakeholders.

Commitment to Diversity:

L'Oréal is committed to ensuring our workforce reflects the diversity of the Benelux society. We welcome applicants from all backgrounds, regardless of origin, gender, age, sexual orientation, philosophical or political beliefs, disability, etc.

Application Process:

If you are ready to embrace this challenge and meet the qualifications outlined, we encourage you to apply.

Learn More:

To discover more about working at L'Oréal Benelux, please visit our LinkedIn page.