Brand Manager

3 weken geleden

Breda, Noord-Brabant, Nederland Hill's Pet Nutrition Voltijd

About the Role

Hill's Pet Nutrition is seeking a Brand Manager to drive strategic growth and commercial excellence in the Benelux region. As a key member of our team, you will be responsible for developing and implementing omni-channel marketing brand and category plans to drive brand and share growth.

Key Responsibilities

  • Develop and implement omni-channel marketing brand and category plans to drive brand and share growth
  • Identify issues/opportunities, analyze, and propose action plans to achieve brand objectives
  • Manage brand P&L and A&P budgets
  • Drive the execution of margin improvement and revenue growth management initiatives
  • Brand and key segment product portfolio management

Brand Activation

  • Develop the annual grid for Benelux and lead local execution including new product launches, annual activations, and strategic business initiatives
  • Active participation in Regional Go-to-Market teams to provide input for central developments
  • Develop local 5P marketing plans and supervise progress
  • Lead the localization of development of brand communication materials
  • Work closely with local digital managers and OAC based in the UK for strong digital campaigns and online presence
  • Identify and lead key 'test and learn' opportunities

Insights & Analytics

  • Develop strong business and functional understanding of the category, our products, and the competitive set, and develop plans to address issues/opportunities
  • Develop and use strong consumer and shopper insights about market and condition of focus
  • Understand the pet specialty retail environment's and field team needs to deliver strong promotional and marketing programs

Commercial Planning and Monitoring

  • Support Long Lead Planning, Budget Review, and Mid-Year Review
  • Lead the local Commercial Planning meetings for your brand
  • Recommend areas for brand improvement and remediation

Requirements

  • Enthusiastic, people & pet loving, creative teammate and an organized self-starter with a can-do attitude
  • Bachelor degree or equivalent preferably in Economics, Business, Marketing
  • At least 5 years working in a commercial environment, preferably in consumer (retail) marketing environment
  • Good with numbers (analytical) and strong attention to detail, able to quality check prior to final delivery
  • Strong communicator; gets people on board, delivers impactful presentations, and has an 'easy' pen in writing
  • Proficiency in English & Dutch, mastering French is helpful
  • Proficient digital literacy, with Google Tools specifically
  • Cat or dog lover? Then you will not mind having to watch cute videos and playing with the dogs from colleagues at our office

What We Offer

  • A unique opportunity to be part of a bold, optimistic, and young successful team
  • Flexibility; we have a hybrid working model providing the empowerment to take ownership of your work-life balance. In the summer months the flexibility to enjoy the weekend earlier on Friday afternoons
  • An attractive salary package with and a Sustainable Bicycle plan
  • Professional advantages of a multicultural environment that supports your development and recognizes your achievements
  • International career possibilities

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