Strategic Communications Manager

2 maanden geleden

Utrecht, Utrecht, Nederland HKU Voltijd
Job Title: Manager, Communications and Public Relations

HKU is seeking a highly skilled and experienced Manager, Communications and Public Relations to join its Faculty of Business and Economics. The successful candidate will be responsible for planning, developing, and implementing corporate communications strategies to promote the Faculty's brand.

Key Responsibilities:
  • Plan and implement corporate and PR events, including summits, ceremonies, seminars, workshops, press conferences, guest visits, and partnership development events.
  • Provide event management support, including organisation, communication, logistics, coordination among event teams, on-site assistance, catering, vendor/supplier selection and management, budgeting, and handling patron inquiries.
  • Develop story angles and key messages, handle media inquiries, and maintain positive relationships with the media and stakeholders to facilitate effective communication.
  • Create, implement, and optimise digital marketing campaigns, including email marketing, social media advertising, and search engine marketing.
  • Generate content and manage online and offline communication materials, such as speeches, press releases, eDMs, presentations, booklets, videos, and multimedia posts for various social media platforms.
  • Measure and report the performance of all marketing campaigns, assessing against goals such as ROI and KPIs, identifying opportunities for improvement, optimising campaigns, and consolidating insights and best practices.
  • Undertake any other duties assigned by the Faculty Office.

The appointee will work closely with the Faculty's Communications and Public Relations Team to achieve the Faculty's communications goals. A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits.

Applicants should possess a good Bachelor's degree, with about 4 years' full-time work experience in communications, marketing, public relations, or a related field. They should have an excellent command of written and spoken English and Chinese (including Putonghua); outstanding organisational, communication, project management and problem-solving skills; a high level of computer literacy; and the ability to multitask under pressure, work well both independently and in a team, as well as work with people from a broad range of backgrounds internally and externally.

Experience in managing social media platforms would be an advantage. Shortlisted candidates will be invited to attend a written test and an interview.

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