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Regional Marketing Lead
2 maanden geleden
Overview:
Oracle's EMEA Applications Marketing division is in search of a dynamic, results-driven, and innovative Marketing Lead to spearhead our field engagement initiatives.
The ideal candidate will possess a strong desire to create impactful marketing strategies, demonstrate a commercial mindset, and have a solid history of collaborating effectively with Sales and Business Development teams. A comprehensive understanding of the marketing spectrum is essential.
Key Responsibilities
Strategy Development and Implementation
Collaborate with the EMEA Applications marketing team to strategize and oversee the execution of marketing initiatives utilizing the complete marketing spectrum to enhance visibility, generate new business opportunities, and advance prospects through the sales funnel. Lead regional allbound C360 submissions, including quick serve, localized events, and specific asset requirements (including BDM activities). Coordinate with Campaign Activation & Shared Service teams regarding submission templates, Wrike intake processes, and RACI plans for effective delivery. Assist in the execution of Outbound call campaigns by providing messaging and touch plan support, along with sales enablement. Compile and maintain a regional marketing activities calendar, including partnerships, corporate events, and public relations.Campaign Evaluation and Insights
Analyze the effectiveness of regional campaigns across various channels in collaboration with marketing management. Deliver comprehensive analysis and insights, propose recommendations, and implement necessary adjustments to meet lead generation targets. Monitor ongoing lead acquisition against set targets and collaborate with the broader Marketing team to suggest suitable actions to achieve and surpass expectations. Provide sales leadership with detailed program reporting and execution metrics.Relationship Management and Communication
Establish and nurture collaborative relationships with sales stakeholders, ensuring alignment of sales priorities within all marketing campaigns and initiatives. Collaborate with BDMs to comprehend regional go-to-market segmentation and sales strategies to inform campaign planning, segmentation, and monitoring. Create and deliver campaign briefings, equipping relevant sales representatives with the necessary information and support to ensure campaign success. Work closely with COO/Business Development and Sales teams to strategize activities, report on campaign performance, and gather feedback. Oversee third-party vendors and publishers to maximize reach and enhance campaign effectiveness.Qualifications:
Preferably holds marketing qualifications. At least 5 years of experience in executing multi-channel marketing campaigns and events within a B2B environment. Experience in software and technology is advantageous. Exceptional written and verbal communication skills. Proficiency in business-level English is essential, along with a second European language. Strong attention to detail, commitment to follow-through, and adherence to deadlines. Excellent project management capabilities. Experience in a high-growth organization, focusing on demand generation volume and velocity. Proven ability to work with complex teams across diverse geographies and cultures. Native or fluent Dutch speaker.Note: Relocation assistance is not available for this position.
Career Level - IC3
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