Global BlueBand Marketing Manager-AMEA

4 weken geleden


Amsterdam, Noord-Holland, Nederland Flora Food Group Voltijd

About Flora Food Group

We are a global branded food champion, offering a compelling choice in four growing categories: butters and spreads, creams, liquids, and cheeses. Our iconic brands include Flora, Becel+Pro Activ, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Our products are more affordable and more sustainable than their dairy equivalents.

About the Position

The Global Marketing Manager will be responsible for developing and executing marketing strategies for Blue Band, Heart of Life, and Violife brands in the AMEA region. This role will involve working closely with marketing teams in each market unit, cross-functional teams, and global cross-functional teams to ensure the brand is positioned effectively in the market with the right campaign and support, and that revenue and topline and bottom-line targets are met.

Key Responsibilities

- Develop and support comprehensive marketing plans to drive brand strategy, ensuring brand consistency and compliance across all channels.

- Conduct regular data evaluations to identify market opportunities, convert insights into actionable plans, and monitor the innovation pipeline.

- Monitor digital marketing trends, e-commerce performance, and social media engagement. Share learnings with local markets, ensure high-quality execution of marketing materials, and develop toolkits to enhance market strategies.

- Build and manage relationships with key stakeholders, including global creative and media agencies. Support the regional marketing team in crafting educational sessions and ensure progress towards ESG targets, including the social mission of reaching 100 million children with the breakfast message by 2030.



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