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Strategic Communications Director
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ABN AMRO is a leading bank in Northwest Europe, serving clients in the retail, private banking, and corporate banking sectors. We are committed to supporting our clients' transition to sustainability, reinventing the customer experience, and building a future-proof bank.
About the Role
This exciting opportunity exists within our Corporate Banking business line, which includes Corporate and Institutional Banking, Commercial Banking, and various support functions. You will be responsible for developing and executing a leadership-focused internal communications strategy, aligning with stakeholders to understand the 'One Bank' strategy, and translating it into content for internal and external use. You will also coordinate and deliver all elements of internal communications, including leadership communications, UK intranet, UK townhalls, and key business updates. Additionally, you will act as a trusted advisor to Senior Leaders, assisting them to grow their internal and external profile, and raise the business profile with external audiences through content marketing and PR. The role requires excellent interpersonal and influencing skills, with an entrepreneurial spirit, and the ability to work autonomously while maintaining good structure and monitoring timelines.
Key Responsibilities
- Develop and execute a leadership-focused internal communications strategy.
- Align with stakeholders to understand the 'One Bank' strategy and translate it into content for internal and external use.
- Coordinate and deliver all elements of internal communications, including leadership communications, UK intranet, UK townhalls, and key business updates.
- Act as a trusted advisor to Senior Leaders, assisting them to grow their internal and external profile, and raise the business profile with external audiences through content marketing and PR.
- Develop data analytics for continuous assessment and improvement and tracking of progress;
- Manage the UK Branch marketing 'Out of Pocket' budget management in close cooperation with the Country Executive, with due attention to return on investment analytics;
Your Profile
To succeed in this role, you will need to have a relevant Marketing/Communications degree and full-marketing mix experience with a proven track record of delivering successful marketing activity. You will also need to have in-depth knowledge of communication and marketing techniques and methods, significant experience of arranging and publishing content as well as using social media including LinkedIn, and experience of using analytics packages and social media tools to produce usage reports with the ability to analyse and translate data into executive reports. Furthermore, you will need to have excellent stakeholder management at all levels of the organisation, being able to adapt style to build mutual beneficial relationships, and strong organisational skills including the ability to multi-task and manage competing priorities. You should also have a strong command of the English language and the ability to articulate requirements, have exacting standards in respect to detail, written and oral communication skills, and motivation to exceed expectation of the role. In addition, you should have advanced excel skills in order to manipulate, analyse and organize large quantities of data in an expeditious manner, and have experience of working within a financial environment. A salary in excess of £80,000 per annum (including benefits) is available for the right candidate.
