Solutions Marketing Manager, Europe: Real Estate and Essentials

1 maand geleden

Amsterdam, Noord-Holland, Nederland Prologis Voltijd
Job Title:

Solutions Marketing Manager, Europe: Real Estate and Essentials

Company:

Prologis

The Prologis European marketing team is seeking a skilled Solutions Marketing Manager to drive the positioning of our commercial offers across our Real Estate and Essentials platform. As a key member of our team, you will play a crucial role in shaping our marketing strategy and developing go-to-market initiatives to drive successful offer adoption and revenue growth.

You will be responsible for partnering with our European Customer Led Solutions and Prologis Essentials commercial teams to develop marketing programs, sales enablement tools, and identify opportunities to expand the business. Your expertise will be essential in creating compelling positioning, value propositions, and marketing materials for new offerings, including digital presence.

Key Responsibilities:

  • Develop and execute strategic and annual marketing plans that address all aspects of the marketing mix, including content strategies to pull prospects through all phases of the marketing funnel.
  • Develop go-to-market strategy, including business goals, definition of target/persona, product naming, differentiated positioning, messaging, and sales narrative to drive customer acquisition and product adoption.
  • Collaborate with real estate, Customer Led Solutions, and Prologis Essentials leadership, and European sales teams to develop marketing programs, sales enablement tools, and identify opportunities to expand the business.
  • Partner with global counterparts and regional marketing leads to ensure strategies are globally aligned and locally embraced.
  • Support go-to-market initiatives for new product, features, and monetization strategies, partnering with product, business operations, global sales, marketing, and PR.
  • Manage the content marketing strategy, oversee topic and format selection, manage the briefing process, and work with commercial subject matter experts to produce quality assets.
  • Support efforts to validate future product and feature concepts through customer interviews, research, and analysis of user data.
  • Craft engaging audience-specific content, including solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks, designed for European use.
  • Educate sales, product management, marketing teams, and the partner channel about market dynamics, competitive landscape, and competitor offerings.
  • Evangelize energy, sustainability, and mobility offers internally and externally to drive adoption and engagement.

Requirements:

  • 5+ years of experience in product/solution marketing, brand management, or equivalent roles, preferably with B2B marketing experience.
  • Commercial marketing experience, particularly in marketing services or products within the sustainability, mobility, or energy industries, is highly desirable.
  • A proven track record of increasing market share through well-executed marketing and successful delivery of go-to-market activities in a fast-moving environment.
  • Demonstrated ability to form close partnerships across the organization to communicate effectively, gain alignment, and drive execution across sales and sales support functions.
  • Experience working across multiple sales channels, preferably with global or multi-national familiarity.
  • A growth mindset and a sense of curiosity.
  • Collaborative nature – desire to help others succeed.
  • Excellent communicator and relationship manager with demonstrated ability to facilitate relationships at all levels of the organization.
  • Proficient English language skills for effective communication.
  • Proven track record of taking ownership and driving results.
  • Proficiency in MS Excel, Word, PowerPoint, Adobe, Monday.com, and other common marketing tech stack solutions.

What's in it for you?

  • Flexible/Hybrid working environment.
  • 25 days' vacation leave.
  • Laptop.
  • Commuting allowance.
  • Free bicycle parking.
  • Benefits including free lunch twice a week, a home office budget, life insurance, educational benefits, and wellness services.

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