Head of Digital Transformation, Europe

4 weken geleden

Amsterdam, Noord-Holland, Nederland Glanbia Voltijd
Job Title: Head of DTC, Europe

About the Role

We are seeking a highly skilled and experienced Head of DTC to lead the strategic acceleration of our Optimum Nutrition online platform in Europe. As a key member of our E-commerce team, you will be responsible for driving the online commercial, content, and community agenda to deliver a seamless and engaging shopping experience that builds our brand brilliantly and drives equity and loyalty.

Key Responsibilities

  • Contribute to and support the execution of our DTC strategy for Optimum Nutrition Europe, with responsibility for a team of 6.
  • Evolving and accelerating the DTC strategy (geographically and operationally) to build the ON brand and drive brand awareness, conversion, and loyalty.
  • Bringing thought leadership, differentiation, and evolutionary thinking, executed through a Test & Learn culture, to set the channel and brand apart from other channels or competitors.
  • Delivering against Commercial & Digital KPIs while stepping up performance management capabilities to scrutinize and leverage data. Analytical thinking, using data to inform decision making that fuels growth.
  • Bringing Consumer centricity and effective use of 1st Party Data to connect the dots and develop actionable insights that enable us to respond quickly and competitively to trends and opportunities.
  • Building, managing, and developing a team of 6 people. Creating a strong performance culture fueled by creativity, innovative, and entrepreneurial thinking. Providing thought leadership to the business on all areas of Digital and inputting into cross-functional strategy with a digital lens.
  • Providing clear strategic direction and partnership to the Merchandising, Trade & CRM team to optimize the website, improve UX, and the Consumer Journey, and to better engage shoppers to increase conversion.
  • Site optimization in close partnership with the Technology and International team, and Project Management of new sites.
  • Business partnership with the E-commerce and teams on the broader long-term strategic vision and direction for the channel. Cross-functional partnership with DTC supporting functions of Technology, Supply Chain, and Customer Services.
  • Collaboration with internal and external agencies and partners to support tech and platform initiatives.
  • Collaboration with Global and Local Brand, Media, and Marketing teams on channel brand strategy, Search strategy, and disruptive media strategies to drive traffic, conversion, and loyalty. And strong stakeholder management to drive changes and actions via Steerco and MBRs.

Requirements

  • Business experience. It is essential that the candidate has experience in Commercial and Digital functions.
  • Previous D2C experience in Leadership & Management positions.
  • Proven track record of success across various geographies and business disciplines.
  • Excellent leadership skills, with the ability to inspire, motivate, and lead a team to success.
  • Strategic thinker with the ability to develop and execute innovative strategies that drive business results.
  • Comfortable presenting and influencing at all levels of an organization.
  • Results-oriented mindset with a focus on continuous improvement and optimization.
  • Experience working in a fast-paced, dynamic environment, preferably within the technology or e-commerce industry.
  • Strong in relationship building, stakeholder management, and influencing across complex stakeholder matrices.
  • Strong analytical skills and data-driven thinking.
  • High Learning agility, and curious and passionate in the area of digital.
  • Growth mindset and relentless in pursuit of growth.
  • Action-oriented. Able to zoom in and out of the detail and cut through complexity to drive decision making. Knowledge of relevant technologies, platforms, and tools in the e-commerce landscape.
  • Languages - English (fluent), additional languages would be ideal.

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