Strategic Marketing Manager

6 dagen geleden


Amersfoort, Utrecht, Nederland Nouryon Voltijd

About the Role:

Nouryon is seeking a highly skilled and experienced Global Strategic Marketing Manager to lead our Institutional and Industrial Cleaning business. As a key member of our global team, you will be responsible for developing and executing a compelling global strategic marketing plan that drives business growth and innovation.

Key Responsibilities:

  • Develop and roll out a global strategic marketing plan for the Institutional & Industrial Cleaning market
  • Ensure regional marketing plans align with the global strategy and are clear and actionable
  • Develop and maintain a robust innovation project portfolio, working with R&D to prioritize and select new projects
  • Support innovation efforts by providing business cases and launch plans for projects in the portfolio
  • Monitor competitive, customer, and market developments, adjusting strategic initiatives accordingly
  • Lead a global cross-functional team to share regional market insights, leverage successes, and ensure overall alignment
  • Interact and build relationships with participants across the value chain to gain insights and identify opportunities
  • Serve as an informal global ambassador of Nouryon's values, behaviors, and company brand
  • Partner and liaise with relevant industry consortiums
  • Support ongoing mergers and acquisitions activities
  • Conduct market research and competitive analysis
  • Develop value propositions and go-to-market strategies for new and existing applications
  • Develop and refine business cases for innovation projects, including concept statements, addressable market definitions, and economic models
  • Develop thorough launch packages for new products, including promotional materials, sample availability, and price guidelines
  • Attend trade shows and industry conferences, representing Nouryon as a company representative
  • Provide input to the marketing communications team on promotional tools and activities

Requirements:

  • Bachelor's degree, preferably in Marketing (MBA candidates encouraged to apply)
  • 5-10 years of relevant segment/marketing experience
  • Extensive knowledge of the Institutional & Industrial Cleaning market is preferred
  • Experience in sales is preferred
  • Fluency in English is required, and skills in other relevant languages a plus
  • Experience in the chemicals industry
  • Comfortable working across global cultures
  • Communication and interpersonal skills, listening, writing, verbal, influencing, entrepreneurship, result-oriented, negotiation, proven problem-solving abilities, and strong business acumen
  • Project management capabilities and skills

Good to Know:

This is a permanent position on a full-time basis



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