Strategic Marketing Manager
6 dagen geleden
About the Role:
Nouryon is seeking a highly skilled and experienced Global Strategic Marketing Manager to lead our Institutional and Industrial Cleaning business. As a key member of our global team, you will be responsible for developing and executing a compelling global strategic marketing plan that drives business growth and innovation.
Key Responsibilities:
- Develop and roll out a global strategic marketing plan for the Institutional & Industrial Cleaning market
- Ensure regional marketing plans align with the global strategy and are clear and actionable
- Develop and maintain a robust innovation project portfolio, working with R&D to prioritize and select new projects
- Support innovation efforts by providing business cases and launch plans for projects in the portfolio
- Monitor competitive, customer, and market developments, adjusting strategic initiatives accordingly
- Lead a global cross-functional team to share regional market insights, leverage successes, and ensure overall alignment
- Interact and build relationships with participants across the value chain to gain insights and identify opportunities
- Serve as an informal global ambassador of Nouryon's values, behaviors, and company brand
- Partner and liaise with relevant industry consortiums
- Support ongoing mergers and acquisitions activities
- Conduct market research and competitive analysis
- Develop value propositions and go-to-market strategies for new and existing applications
- Develop and refine business cases for innovation projects, including concept statements, addressable market definitions, and economic models
- Develop thorough launch packages for new products, including promotional materials, sample availability, and price guidelines
- Attend trade shows and industry conferences, representing Nouryon as a company representative
- Provide input to the marketing communications team on promotional tools and activities
Requirements:
- Bachelor's degree, preferably in Marketing (MBA candidates encouraged to apply)
- 5-10 years of relevant segment/marketing experience
- Extensive knowledge of the Institutional & Industrial Cleaning market is preferred
- Experience in sales is preferred
- Fluency in English is required, and skills in other relevant languages a plus
- Experience in the chemicals industry
- Comfortable working across global cultures
- Communication and interpersonal skills, listening, writing, verbal, influencing, entrepreneurship, result-oriented, negotiation, proven problem-solving abilities, and strong business acumen
- Project management capabilities and skills
Good to Know:
This is a permanent position on a full-time basis
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