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Marketing Director

2 maanden geleden


Hilversum, Noord-Holland, Nederland Hunkemöller Voltijd
Director of Marketing and Communications

As a key member of the Business Leadership Team, you will be responsible for defining and executing a cohesive marketing strategy across all markets, driving brand consistency, alignment, innovation, and engagement. You will be the brand guardian, ensuring that all marketing activities are evaluated and shared within the organization.

Main Responsibilities:
  • Marketing Strategy and Marcom Strategy Development: Define and execute the brand marketing and communication strategies, adapting marketing plans based on consumer needs and insights, and ROI/learnings.
  • Cross-Functional Implementation: Lead the implementation of marketing and commercial calendars, ensuring alignment across all markets.
  • Brand Consistency: Ensure all brand messages are in line with brand values and image, managing the execution of above- and below-the-line communications.
  • Management: Manage media, social, content development, PR/influencer, and operations departments, including local marketing representatives in key markets.
  • Budget: Responsible for the marketing budget, providing monthly updates to the Controller and Marketing Director.
Requirements:
  • Customer-Centric Brand Activation: Truly loves customer-centric brand activation and communication, ideally within a fashion/brand scope.
  • Strategic and Conceptual Thinking: Strong strategic and conceptual thinking, with analytical mindset and KPI-driven mentality.
  • Digital Marketing Knowledge: Digital marketing knowledge and hands-on experience, with ability to work cross-functionally and communicate effectively.
  • Coaching and Managing Direct Reports: Excellent coaching and managing skills, with ability to lead a team of 25 people with direct and indirect reports combined.

This role requires a strong leader who can drive brand consistency, alignment, innovation, and engagement, while ensuring all marketing activities are evaluated and shared within the organization. If you are a strategic thinker with a passion for customer-centric brand activation, we encourage you to apply for this exciting opportunity.