Sales Director Benelux

Your mission

Join the Revolution in Hospitality Tech

Bookboost is transforming guest engagement for hotel groups with a best-in-class CRM platform designed for modern hospitality. We're not just changing software, we're reshaping how hotels connect with their guests.

We're looking for a Sales Director to own and grow our presence in the Benelux region, focusing on mid-market and enterprise hospitality groups.

Sounds good so far? Well, first things first: you want to know what you're actually applying for. We're on the lookout for an ambitious, determined, and passionate Sales Director to sell our platform to the BeNeLux market. If you like to work in a truly professional team who is on the journey to become the industry leader in the new generation of guest and customer communication applications, don't hesitate to apply for this challenging and exciting position. 

As a key member of our sales team, you will have the opportunity to use your skills, while also contributing beyond your own role creating opportunities for your own professional growth.

Key activities include:

• Full Sales Cycle: Prospect, pitch, and close deals across the BeNeLux region.
• Strategic Selling: Shape and execute sales strategies that hit and exceed targets.
• Tailored Proposals: Build solutions that align Bookboost's capabilities with each hotel's goals.
• Pipeline Discipline: Own your forecast, CRM hygiene, and reporting with precision.
• Enterprise Relationships: Connect with senior stakeholders, navigate buying committees, and win trust.

Your profile

• 5+ years in B2B SaaS: Ideally in CRM, PMS, POS, ERP, or similar platforms.
• Hospitality experience: You understand hotel operations, challenges, and decision-making structures.
• Fluent in Dutch and English: Native-level communication in both is a must.
• CRM & sales tech fluency: You know your way around modern sales stacks.
• Methodology-driven: Familiarity with MEDDIC or similar frameworks is a plus.
• Relentless drive: You're a self-starter who thrives on autonomy, clarity, and impact.

Why us?

Well, let me share what's in it for you Beyond becoming part of a fast-growing, ambitious, and agile company that truly puts people first, you'll have the chance to make a real, tangible impact.

Growth & Impact

• Make a difference: Work in a fast-growing company where your ideas matter and your impact is real.
• Professional development:  Access to mentorship, learning budgets, and the opportunity to grow with the company.

Flexible Work Environment

• Hybrid/Remote Friendly: We believe in work-life harmony, work remotely (from home), the office, or a combination of both.
• Flexible Hours: We value output over hours, giving you autonomy over your schedule.

People & Culture

• Collaborative culture: Join a diverse team that's passionate, driven, and supportive.
• Open communication: Flat hierarchies, regular team check-ins, and direct access to leadership.

Perks & Extras

• Well-being: A yearly allowance to support your health, well-being, and personal or professional growth
• Team events: Annual retreats and more regular team meet-ups to stay connected.
• Modern Tech Stack: The latest tools to do your best work.

Competitive Compensation

• Attractive Salary: We offer market-competitive pay: fixed + bonus
• Equity Options: Be a part of our success with stock option plans.

About us

Bookboost is a Swedish hotel technology scale-up redefining how hotels connect with guests. In 2021, we have launched a powerful, user-friendly multi-channel CRM platform and and expanded with a Customer Data Platform in 2023. Since then, our platform has become a cornerstone for modern hospitality operations.

Operating in 32 countries with 22 million active users, and holding a 4.9/5 rating on Hotel Tech Report, we've established ourselves as a trusted partner in the hospitality industry. Our goal is not just to keep pace, but to set the pace by leading the market in hospitality engagement technology.

Oh, and one last thing
If you're reading this thinking "I don't tick every single box," don't worry. We care more about passion, ambition, and growth mindset than a perfect resume. If you're excited about this role and ready to make an impact, apply anyway. Let's reshape hospitality together.

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