Digital Activation Manager

1 maand geleden

Amsterdam, Nederland TP Vision Voltijd
About TPV Technology

TPV Technology is an internationally-renowned PC monitor, TV and Digital Signage Displays manufacturer. TPV serves as an original design manufacturer for some of the best-known TV , PC and Digital Signage Displays brands in the industry and distributes its products worldwide under its own brands AOC and Envision. In addition, the company designs, produces and sells Philips-branded monitors, TV's and AVA products, Digital Signage Displays and mobile phones through a license agreement with Philips via its subsidiaries TP Vision and MMD. As an example, the company brings high-quality TV sets to the market: smart and easy to use with sophisticated styling. TPV believes in creating products that touch the human senses and are within reach of all consumers in the markets they operate in. As a leader in the hotel industry, their hospitality TV division serves most the world's major international and national hotel groups, as well as individual hotels, hospitals, cruises and other professional facilities.

About TP Vision

TP Vision is a consumer electronics key player in the world of audio visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific) and audio products (all around the Globe). We do this by combining the innovative Philips brand heritage with our design expertise, operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that offer a superior audio and visual experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. TP Vision is the exclusive brand licensee of Philips TVs for the above listed countries and, on the global stage for the Philips audio products.TP Vision employs close to 2,000 people in several locations around the globe and is 100% owned by TPV, one of the world’s leading monitor and LCD TV manufacturers, selling and marketing Philips branded TVs in China. TPV has been able to drive its growth over the years by leveraging its economies of scale and core competencies in R&D, manufacturing, logistic efficiency and quality.

Scope

Translate business and marketing objectives into digital strategies implemented across paid media platforms (such as paid social, programmatic, search, etc) with a strong focus on marketing performance of the media investment. Define and advise online team in countries on the best practices and provide support.

Responsibility

Responsible for development, execution and evaluation of cross-channel online marketing campaigns for Philips TV and Audio in Europe (SEA, display, social, landing page, SEO, etc.)

Develop and maintain campaign strategy with a strong focus on increasing consideration and preference Drive strategy and manage activities for always-on paid search and social media Create and develop media briefs, manage agencies in the execution of digital media campaigns Define KPIs and targets, monitor and track performance, push continuous optimization, capture learnings Budget management, define and distribute reporting, best practices sharing Review new technologies and keep the company at the forefront of developments in campaign management Work closely with key stake holders (marketing/product team, agencies, and country organizations) What Do We Offer You A new, full time position with flexible working opportunities (from our refurbished European HQ office in Amsterdam, opposite to Amstel station and from home) Competitive reward package An interesting, dynamic, challenging, and fast-moving international working environment Joining a team minded and inspiring European Marketing team  Opportunity to further develop and strengthen broad skills, knowledge, and network Education And Related Experience Bachelor’s Degree and above Minimum 5 years of experience in digital Media planning/Buying on client or agency side, preferably in a multicultural global corporate setting Experience managing PPC, SEA, display, SEO, social media and affiliate programs A solid affinity with consumer goods Strong understanding of current online marketing concepts, tactics and best practice Expert in the requirements/standards on what online content should be Understanding of the latest consumer electronic products/trends Excellent command of English language (written and verbal) Ambitious, pro-active digital native Experience with marketing tracking tools and data management platforms

Problem Solving

From existing materials and strategies, be able to create relevant and impactful digital marketing plans and messages Continually improves work procedures and processes for assets managed Defines input for yearly digital marketing/Social media budget, plan and deliverables Measures performance of communication effectiveness and makes recommendations for improvements

Accountability

Responsible for assigning work, monitoring work quality from initiation through completion, reviewing output and performance, monitoring projects against timeline and budget Assigns projects/programs to external partners. Oversight and supervision of external partners/vendors/agencies as needed Authority to recommend outside resources and subject matter experts as needed Integrating resources effectively, under direct control, and/or external May act as primary contact between business and external business partners Preferred Skills Excellent organization and project management skills Analytical skills, translating analysis in conclusion and action, able to understand customer research, market trends and competitor moves Strong interpersonal and communication skills

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