Director eCommerce

4 weken geleden

Amsterdam, Nederland Miele X Voltijd

Job overview

Miele X is looking for a Director eCommerce & Digital Marketing, Business Unit Miele Professional. As a new member you are going to be part of the Management Team of Miele X. We are looking for a professional with exceptional stakeholder management skills, a proven record in eCommerce, and CRM strategies.

If you thrive on building relationships and connections in a fast-paced international environment, love data and e-commerce, we’ll be happy to hear from you

The Director eCommerce & Digital Marketing of the Business Unit Miele Professional, is responsible for creating and overseeing Miele Professionals’ eCommerce strategies and operations, together with the subsidiaries. The position leads our in-house team of Performance Marketing, Technology and Webshop experts with a strong focus on lead generation and conversion into sales. You will be part of the global Miele Professional Marketing, Sales & Service leadership team and directly reports to the Senior Vice President, Marketing, Sales & Service of Business Unit Professional.

Your day-to-day job

  • Build Miele Professionals’ premium presence across all relevant digital channels, including relevant social channels.
  • Lead a central team of experts out of Amsterdam for the areas SEA, SEO, Tech/Analytics and Webshop.
  • Develop a long-term strategy for Miele Professional for the distribution channel eCommerce and implement it accordingly.
  • Drive Webshop and website infrastructure optimization and focus on increasing Webshop sales (appliances, consumables etc.) through own Webshop and perspectively also through partners.
  • Drive lead generation activities with strong focus on conversion into sales by the local teams in the Miele subsidiaries.
  • Create lead nurturing campaigns and pilot them with dedicated markets with eventual global roll-out.
  • Develop Miele Professionals’ CRM strategy and drive forward CRM activities together with Miele subsidiaries.
  • In all areas, closely collaborate with colleagues in HQ and all Miele subsidiaries.

Your benefits

  • warm welcome and structured on-boarding
  • competitive salary and bonus scheme
  • working in a hybrid model
  • 25 days paid annual leave
  • personal development budget
  • up to 45% discount on Miele products
  • regular work-social activities
  • NS Business Card and Swap Fiets
  • retirement plan fully covered by Miele X

We are looking for

  • You have at least 5 years' experience in performing eCommerce & Digital Marketing management roles and leading teams.
  • You have a proven record in eCommerce, both optimizing Webshop infrastructure, but also developing and implementing strategies and growing Webshop sales.
  • You have successfully developed and implemented CRM strategies.
  • You have worked in matrix organizations and have successfully managed stakeholders on all hierarchy levels to drive the business forward.
  • You have worked internationally, ideally both in country and HQ organizations.
  • You have a solid understanding of technology, tracking and analyses.
  • You can discuss technical issues with the SEOs on the same level as your SEA colleagues and you know how to define and achieve the targets/KPIs together.
  • Despite being an experience leader, you can be very hands on if needed and required by the business.

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