Consumer Insights AI Platforms Manager

2 maanden geleden

Amsterdam, Noord-Holland, Nederland Philips Voltijd

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

The world and our customers' needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That's why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better

The Consumer Insights AI Platform Manager drives consumer centricity through the use of current and future Consumer Insights AI platforms, supporting the development of superior propositions and superior presence for the Philips brand. This means creating strong uses cases for faster, deeper insights at scale, connecting the dots and translating the insights into potential growth opportunities, as well as areas of improvement, enabling CoE Marketing, Businesses and Regions. In this role you also drive capability building on the best use of AI tools & platforms for consumer insights.

You are responsible for

  • Manage the different Consumer Insights AI platforms on a daily basis, main point of contact for suppliers
  • Support the development of strong use cases and best practices for different stakeholders in regions and businesses to create pull for the use of the AI enabled Consumer Insight platforms
  • Combine data sources, connect the dots and share insights to broader audiences to drive consumer centricity within the organization
  • Inspire and train colleagues on how to use the different Consumer Insights AI platforms and guide them in getting to strong and actionable insights
  • Support the development of creating one simplified point of access for the different Consumer Insights AI tools & platforms to drive strong knowledge management enabling for faster, deeper insights at scale, potentially lowering the need for primary research
  • Be thought leader in the area of AI enabled consumer insight generation, scouting for the latest AI solutions in Consumer Insights and experiment with relevant tools & platforms to ensure PH Insight Community and marketeers have access to best-in-class tools
  • Strong collaboration with Consumer Insight in regions & BUs, MCoE, and marketing teams in BU and Regional teams

You are a part of

The Global Consumer Insights team, as part of the Marketing Center of Excellence in Personal Health. The mission of this team is to enable Personal Health Business Units and Regions to define actionable consumer insights with the sight of business opportunities, driving sustainable growth. You're a team of consumer insights advocates, who collaborates closely with Business & regional insights team, and ensure that the consumer is put at the heart of marketing & brand strategy and proposition development.

To succeed in this role, you'll need a consumer-first attitude and the following

  • At least 3- 7 years of relevant consumer / market research experience and relevant experience in the use of (AI) tools & platforms for consumer insights
  • Proven skills in unearthing insights to drive strategy, identify market growth opportunities, trends, innovation & brand development
  • Some experience to work with senior marketeers, senior business stakeholders and market representatives, understanding their language
  • Being able to demonstrate fact-based decision making and learning attitude to understand business context
  • Good collaboration and facilitation skills (e.g. facilitating workshops and trainings)
  • Storytelling capabilities: able to synthesize qualitative and quantitative data into a clear and concise story
  • Clear business acumen, entrepreneurial spirit and fact-based decision making
  • Master degree in marketing, social science, business etc.
  • Advanced Ms Office systems' proficiency, e.g. PowerPoint, Excel; comfortable working with large sets of data.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

  • Learn more about our business.
  • Discover our rich and exciting history.
  • Learn more about our purpose.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

#LI-EU


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