Marketing Director Dental Professional

1 dag geleden

Amsterdam, Nederland Philips Voltijd

**Job Title**: Marketing Director Dental Professional (B2B)

At Philips Oral Healthcare, we’ve spent over 30 years partnering with dental professionals to innovate in oral care and elevate the standard of patient care. We understand the challenges of building patient trust, fostering adherence to care routines, and meeting the demands of a patient-centered practice. Our commitment goes beyond innovative products - we deliver transformational solutions and marketing programs that empower dental professionals to improve chairside consultations, increase treatment acceptance, and ensure lasting home care routines. Together with leading dental professionals, we’re setting a new standard in patient care. Join us in shaping the future of dentistry.

We are looking for a strategic and visionary B2B marketing leader who thrives at the intersection of strategy and execution, who has experience marketing to healthcare professionals (HCP), in particular dental professionals, with a track record of excellence in:

- Leveraging HCP advocacy to drive consumer/patient purchase intent and accelerate retail sales
- Infusing dental industry insights and strategy across business groups, including cross-functional engagement with various product and marketing business leaders
- Driving global marketing programs and turnkey playbooks to drive regional alignment and harmonization of local activation plans
- Orchestrating end-to-end management of B2B programs across all markets.

**Responsibilities**:
**Develop long-term vision and strategic roadmap for B2B dental business**
- Craft a strategic marketing and solutions roadmap for the B2B dental business, identify growth opportunities, leveraging market insights to drive Dental Professional engagement and recommendation, ensuring alignment with broader organizational strategies
- Spearhead global development of content marketing, product trial, and lead management programs to deliver comprehensive best practice playbooks to guide regional implementation
- Develop B2B performance marketing program, including turnkey playbook for regional implementation of lead management best practices

**Strengthen end-to-end program management and regional collaboration**
- Support cross-functional business initiatives and provide strategic dental insights to guide program creation, from ideation to implementation, ensuring alignment with overall business priorities
- Build strong connections with regional marketing and field consultation teams, ensuring strategic alignment, successful program activation, and KPI accountability

**Build a high performing B2B marketing team**
- Architect and lead a team of high-performing, global B2B marketers
- Actively develop and coach talent across global and regional teams

**Skills & Experience Requirements**
- 10-15 years of experience in B2B or HCP performance marketing within a global, matrix organization
- Advanced degree in Marketing, or equivalent experience; MBA preferred
- Proven track record of crafting a strategic B2B marketing roadmap in alignment with overall business strategy
- Ability to identify growth initiatives, deliver impactful global programs and excellence in regional implementation
- Proven delivery of global strategy and programs with turnkey playbooks for regional activation
- Experience in CRM/Funnel management programs from lead acquisition to in-field engagement
- Success in building KOL networks aimed at attracting top professionals and enabling proactive brand advocacy

**How we work together**
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

**About Philips**
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.

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