Communications and Activations Manager
4 dagen geleden
The Communications & Activation Manager will join the Global Wholesale Banking (WB) Communications team and focuses on covering two of our product areas to pro-actively drive an internal and/or external communications and activation calendar. Our four WB product areas are Transaction Services, Lending, Financial Markets and Capital Markets and Advisory. This newly-created role works cross-border, cross-discipline and cross-business to holistically engage with a broad range of stakeholders and drive awareness and excitement for the global ING and WB strategy, with a focus on the two product areas. The role holder must have a native level of English language, hold a degree-level qualification preferably in Communications, Marketing, Reputation Management or Journalism, and experience within communications, media relations or reputation management in an (international) organisation with a large diversity of stakeholders. They should be versatile and proactive, with proven project and stakeholder management expertise, including at Executive Committee/Management Team level and across markets.
**The Team**
The Communications & Activation Manager reports into the head of Global Wholesale Banking Communications and will work closely with all members of the Global WB Communications team. There is close collaboration with all headquarters’ communications, brand and marcom teams, WB experts across HQ functions and regions. They will be the ‘single point of contact’ for the global heads (WB Management Team members) of the product areas that they cover.
**Roles and responsibilities**
- Communications planning: Create and implement internal and/or external annual communications and positioning plans for two WB product areas (for example, Transaction Services, Lending, Financial Markets and / or Capital Markets and Advisory), focused on priority areas (strategy, leadership and belonging), in collaboration with business leads. In the case of strategic transformations in the business, the role holder devises the communications plan to embed. The annual communications planning should include a regular measurement and review cycle.
- Activation and execution: End-to-end responsibility for the activation and execution of the product communications plans, including project management, budget management and elements such as production, publishing and partnering. Determine the best way to deliver components of the plan, including content creation (self, team, agency), evaluation and measuring for impact.
- Audience and channels: Contribute to the articulation and promotion of products’ value propositions, ensuring the perspective of (prospect) clients are taking into consideration. Deliver client communication for products (website, webcast, trade fairs).
- Team collaboration: Connect with members of our WB Communications team and also actively contribute to the goals of the broader Global communications teams (Retail and Group), and actively participate in HQ forums. Attend management team meetings of the products as required and work collaboratively with business management.
- Actively engage with the global WB Communications and Brand Network, drive collaboration to strengthen the internal narrative and external reputation across the markets, and activate and engage around global events.
**How to succeed**
We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we back you to develop into an even more awesome version of yourself.
As a Communications & Activation Manager you have the following traits and experience:
- The role holder must hold a degree-level qualification preferably in Communications, Marketing, Reputation Management or Journalism.
- Experience within communications, media relations or reputation management in an (international) organisation with a large diversity of stakeholders.
- Project management of complex cross function and cross market communications projects.
- Versatile and proactive, you bring the ability to influence and advise.
- Proven stakeholder management, including Executive Committee/Management Team level and across markets.
- You contribute to improving our WB communications with your creativity and analytical mind.
- You know how to reach consensus - even if presented with varying views - and see tasks through to the end.
- Organisationally aware, with an understanding of Wholesale Banking, it's products and services across markets, its key stakeholders and regulations.
- You are able to manage multiple deadline-driven tasks simultaneously.
- Native level in English language, speaking and in (copy) writing. Strong communication skills.
- Good knowledge of MS Office (PowerPoint, Word & Excel) and understanding of communication tools and techniques.
Please note, multiple interview steps involving various business stakeholders will be part of the selection process.
**Rewards & benefits**
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