Brand & Customer Communications Manager

2 weken geleden


Amsterdam, Nederland ITSync Voltijd

Bij ING Nederland zijn we voortdurend op zoek naar initiatiefrijke professionals die een verschil willen maken. Ons Communications & Brand Experience Centre of Expertise (CoE) bestaat uit drie onderdelen: Interne & Externe Communicatie, Branding, Advertising en Sponsoring, en Mediarelaties & Stakeholdermanagement. Binnen het team Brand Experience, dat zich richt op Brand Direction & Design en Brand & Customer Communications (BCC), werken we dagelijks aan het creëren van begrijpelijke en consistente klantcommunicatie die perfect aansluit bij onze merkidentiteit.

Als Brand & Customer Communications Manager werk je nauw samen met diverse afdelingen en stakeholders binnen ING. Je adviseert over de aanpak en inhoud van klantcommunicatie, schrijft en beoordeelt teksten, en zorgt ervoor dat onze communicatie altijd on brand is. Daarnaast ontwikkel je richtlijnen en geef je trainingen aan content creators, zodat zij begrijpelijke en klantgerichte communicatie kunnen maken. Je blijft op de hoogte van de laatste trends en vertaalt deze naar praktische toepassingen binnen het team en de organisatie.

Je voelt je thuis in het communicatievak maar hebt ook oog voor de krachten in de omgeving. Je hebt ervaring in branding en communicatie en bij voorkeur in klantcommunicatie. Je bent gewend om trainingen te geven en mensen te inspireren. Je kent de trends en ontwikkelingen (intern en extern) en weet deze te vertalen naar het team toe. Je bent bovendien nieuwsgierig en doorlopend op zoek naar vernieuwing en innovatie binnen je vak-/aandachtsgebied. Jij weet als geen ander hoe je in de digitale wereld, klantcommunicatie toepast en stippelt hier ook de route naar uit.
Je bent zowel strategisch als operationeel sterk en je kunt je makkelijk verplaatsen in de wensen en behoeftes van klanten. Je bent goed in het opbouwen van een netwerk en handig in stakeholdermanagement.


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