Marketing Director
4 weken geleden
As a key member of the Business Leadership Team, you will be responsible for developing and executing a cohesive marketing strategy that drives brand consistency, alignment, innovation, and engagement across all markets. Your role will be to define and lead the development of a marketing strategy that consistently builds the Hunkemöller brand across all consumer touchpoints, making sure Hunkemöller becomes the most inspiring and social global brand.
Main Responsibilities:- Develop and execute a marketing strategy that aligns with the company's vision and goals.
- Manage and oversee the development and execution of marketing campaigns across all markets.
- Lead the weekly Marketing meeting involving all marketing departments and secure follow-up of agreed actions.
- Report on a weekly and monthly basis to the Business Leadership Team & the Board on Marcom plans/ROI marketing spend.
- Communicate with other internal HQ departments (Omnichannel, Design, Buying, Merchandising, Finance, HR, Board).
- Be a leading sparring partner with Facebook/ Google (YouTube) / media agencies/online marketing agencies.
- Strategic and conceptual thinking.
- Analytical mindset, KPI driven mentality.
- Digital marketing knowledge and hands-on experience.
- Ability to work cross-functionally with strong communication skills.
- Excellent organizing and planning skills.
- Coaching and managing direct reports (overall team around 25 people with direct and indirect reports combined).
- Strong persuading & influencing skills.
- Team player who is a source of energy and inspiration.
Hunkemöller is a leading international lingerie and swimwear brand with a strong presence in Europe and a growing presence in other markets. We are committed to delivering high-quality products and exceptional customer experiences that inspire our customers to feel confident and beautiful.
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