Segment Marketing Manager EMEA
4 weken geleden
Position Overview
In the role of Segment Marketing Manager for EMEA, you will play a pivotal part in shaping our marketing strategy in the region, leveraging market intelligence to inform decision-making and drive growth for specific market segments. You will lead efforts to position Allnex as a thought leader and preferred partner within the coatings or related special chemicals industry.
Responsibilities
- Market Intelligence and Analysis:
- Accelerate market intelligence to identify growth opportunities.
- Monitor competitor activities and industry developments to stay ahead of market trends.
- Develop and execute regional EMEA segment strategy and marketing plan, aligning with Allnex's business objectives and global strategic plan.
- Drive impactful marketing initiatives that foster strong relationships with customers and the value chain.
- Develop and shape Allnex's positioning within the market segments.
- Provide compelling messaging and value propositions to support internal and external communication.
- Generate leads through targeted campaigns, events, and content marketing initiatives.
- Work closely with sales teams to align marketing efforts with lead generation goals.
- Identify and prioritize innovation to seed the EMEA innovation pipeline.
- Drive new product development towards sustainability and green technology.
- Foster collaboration and alignment with sales, product development, and customer service teams.
- Provide leadership and guidance to marketing team members.
Required Skills and Experience
- Master's degree in Marketing, Business Administration, Economics, or a related field.
- Proven experience in B2B marketing management, preferably within the coatings or related industries.
- Strong analytical skills and the ability to translate market insights into actionable strategies.
- Excellent communication, presentation, and interpersonal skills.
- Strategic thinker with a results-oriented mindset.
- Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
We Offer
Allnex offers an international working experience with a tight-knit network of employees, making it easy to connect and learn from people across different functions. We are a truly innovative company with a strong team spirit, openness to new ideas, and great opportunities to grow and develop your career.
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