Segment Marketing Manager EMEA

4 weken geleden


Duivendrecht, Noord-Holland, Nederland Allnex Voltijd

Position Overview

In the role of Segment Marketing Manager for EMEA, you will play a pivotal part in shaping our marketing strategy in the region, leveraging market intelligence to inform decision-making and drive growth for specific market segments. You will lead efforts to position Allnex as a thought leader and preferred partner within the coatings or related special chemicals industry.

Responsibilities

  1. Market Intelligence and Analysis:
  • Accelerate market intelligence to identify growth opportunities.
  • Monitor competitor activities and industry developments to stay ahead of market trends.
Segment Strategy:
  • Develop and execute regional EMEA segment strategy and marketing plan, aligning with Allnex's business objectives and global strategic plan.
  • Drive impactful marketing initiatives that foster strong relationships with customers and the value chain.
Positioning, Messaging & Content:
  • Develop and shape Allnex's positioning within the market segments.
  • Provide compelling messaging and value propositions to support internal and external communication.
Lead Generation and Nurturing:
  • Generate leads through targeted campaigns, events, and content marketing initiatives.
  • Work closely with sales teams to align marketing efforts with lead generation goals.
Innovation Management:
  • Identify and prioritize innovation to seed the EMEA innovation pipeline.
  • Drive new product development towards sustainability and green technology.
Cross-Functional Collaboration and Leadership:
  • Foster collaboration and alignment with sales, product development, and customer service teams.
  • Provide leadership and guidance to marketing team members.

Required Skills and Experience

  • Master's degree in Marketing, Business Administration, Economics, or a related field.
  • Proven experience in B2B marketing management, preferably within the coatings or related industries.
  • Strong analytical skills and the ability to translate market insights into actionable strategies.
  • Excellent communication, presentation, and interpersonal skills.
  • Strategic thinker with a results-oriented mindset.
  • Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.

We Offer

Allnex offers an international working experience with a tight-knit network of employees, making it easy to connect and learn from people across different functions. We are a truly innovative company with a strong team spirit, openness to new ideas, and great opportunities to grow and develop your career.



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