Digital Experience Director, Northern Europe

3 weken geleden

Amsterdam, Noord-Holland, Nederland Workday (UK) Limited Voltijd
About the Role

In this leadership position, you will spearhead our Digital activation strategy in-region, supporting local initiatives for Northern Europe and Emerging Markets. You will lead Digital activations across all relevant digital channels, including social media, display, SEO/PPC, website content & landing pages, mobile, video, email, and content syndication.

You will develop the vision and lead cross-functional teams to effectively market the value of Workday, including regional strategic execution across brand to demand programs – Partner solutions, Events, M&A, and priority initiatives.

In addition to delivering impactful digital experiences, you will use UX research, A/B testing, and web analytics to formulate insights and drive incremental improvements. Your ultimate goal is to maximize user engagement and conversion, owning business growth across the region in partnership with Digital Growth Strategy, Sales, and Field teams.

Key Responsibilities:
  • Develop long-term strategic goals and objectives for your areas of ownership and drive your roadmap to achieve it.
  • Use your broad expertise in digital marketing, UX research and design, SEO, social media, paid media, segmentation, optimization, analytics, and marketing technologies to ideate performative digital experiences in support of business and stakeholder needs.
  • Stay curious, always looking for ways to iterate and innovate to drive performance.
  • Immerse yourself in digital business trends, staying current with the latest in digital marketing, B2B web best practices, and competitor and industry trends.
  • Align with your leadership and Northern Europe EMEA Marketing Leader to identify business priorities and develop digital initiatives, guide the organization to present impactful reports including business insights and recommendations.
  • Collaborate with internal teams to develop integrated plans addressing ABM, lead and demand generation campaigns, understand messaging and positioning frameworks, buyer personas, create journey maps, and leverage UX wireframe and design comps to bring your ideas to life.
  • Drive usage and visibility of Digital capabilities and accomplishments through internal reviews, external roadshows, newsletters, and training.
  • Build strong relationships and work across multiple internal stakeholders, business areas, and external providers to develop a strategy, roadmap, and deliver high-quality solutions – Full lifecycle ownership from ideation through to implementation and support.
About You

To ensure the greatest alignment of skills to the anticipated contributions, the strongest candidates will generally have the following capabilities and experience:

  • Minimum of 8-11 years of related experience with a Bachelor's degree; or 6 years and a Master's degree; or equivalent experience. MBA or equivalent experience is a plus.
  • Demonstrated experience defining and delivering digital strategies in a results-oriented culture.
  • Ability to create integrated digital campaigns through omnichannel marketing and channel-specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, on-site personalization, email, chat, etc.
  • Clear understanding of digital marketing technology tools and processes. (E.g.: Adobe Experience Platform, Eloqua, Marketo, etc.); Ability to identify and adapt to changing audience behavior.
  • Understanding of data management platforms, and familiarity with first and third-party data use cases.
  • Familiarity with content management systems, analytics tools, project management software, and marketing automation systems (Adobe Experience Manager, Adobe Analytics, Workfront, Marketo, etc).

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

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