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Commercial Performance Insights Manager

1 week geleden


Amsterdam, Noord-Holland, Nederland Choice Hotels EMEA Voltijd
Job Description

We are seeking a talented Commercial Performance Analyst to play a critical role in driving revenue growth and enhancing our overall commercial strategy. This position will support multiple teams, including Marketing & Loyalty, Sales, Revenue and Distribution, by providing data-driven recommendations to optimize performance and ensure a high-value proposition for franchisees.

Key Responsibilities:
  • Analyze performance reports from a commercial perspective and support leadership in preparing for key meetings, such as HOBs.
  • Create detailed commercial performance reports to assist franchisee groups.
Strategic Pricing and Promotions:
  • Recommend pricing levels for promotions and marketing campaigns to maximize revenue and competitiveness by analyzing past results, learning from other regions, and working with each distribution segment.
  • Manage the promotional rate plan setup and testing with support of the CoE teams. Track and analyze the revenue performance of promotions to assess effectiveness.
Cross-Team Collaboration:
  • Partner with the Revenue Management team to maintain a high-value proposition for franchisees and align strategies with organizational goals.
  • Track and analyze performance of refreshed/on brand properties versus past to show impact of Brand refresh (to be used in Development/ Franchisee marketing communications).
  • Collaborate with Marketing, Sales, and Distribution teams on loyalty programs, relationship marketing, and other initiatives, providing analytical support and insights.
  • Works on the delivery and enhancement of reporting that supports the monitoring of the region's KPI's, working alongside the technology and US teams. Analyze and share impact of industry & global trends.