CRM Campaigns Manager
4 weken geleden
About the Role
We are seeking a highly skilled CRM Campaigns Manager to join our team at Ogilvy. As a CRM Campaigns Manager, you will be responsible for managing and optimizing our clients' main CRM platform, primarily Salesforce Marketing Cloud, to ensure its full capabilities are leveraged to support business operations and strategic objectives.
The ideal candidate will have experience in managing campaigns in MailChimp or MSD365, and will be proficient in using Salesforce Marketing Cloud to design, build, and customize email templates and content blocks. You will also be responsible for creating and executing end-to-end email campaigns, including setup, database processing, and ensuring accurate delivery.
Key Responsibilities
- Design, build, and customize email templates and content blocks using Salesforce Marketing Cloud
- Create and execute end-to-end email campaigns, including setup, database processing, and accurate delivery
- Set up and configure email campaigns in Salesforce Marketing Cloud, including email delivery, A/B testing, personalization, and dynamic content implementation
- Accurately track campaign performance metrics and make data-driven recommendations for optimization
- Work with CRM and first-party data to segment audiences based on demographics, behaviors, and preferences
- Run A/B tests for subject lines, content, and designs to optimize campaign performance
- Analyze test results and implement ideas to improve future campaigns
- Monitor key email marketing metrics, such as open rates, click-through rates, conversion rates, and engagement indicators
- Maintain a flexible and proactive work environment to facilitate a quick response to changing project requirements and customer objectives
Requirements
- 3-5 years' experience in a similar role
- Fluent English and Dutch required, French is a plus but not mandatory
- Salesforce Administrator Certification preferred
- Ability to assess the impact of new requirements on Salesforce.com and all upstream and downstream applications, systems, and processes
- Proficient in Microsoft Office Suite and Google Suite
- Strong understanding of Salesforce.com best practices and functionality
- Strong data management abilities
- Excellent project management skills and a positive attitude
- Customer focus, ability to work in a team, and collaborate actively
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