CRM Campaigns Specialist
3 dagen geleden
Unlock Your Potential at PVH
As a CRM Campaigns Specialist, you will play a vital role in driving business growth and success for Calvin Klein. Your responsibilities will encompass the end-to-end execution of diverse campaigns, including Seasonal Sale campaigns and Cyber month, orchestrating various stakeholders. These projects involve creative and data-driven aspects with a central focus on enhancing member retention and engagement.
Key Responsibilities:
- Manage CRM Campaign Projects within Calvin Klein, overseeing email marketing campaigns from inception to completion, including drafting briefs, leading creative kick-off meetings and reviews, managing translations, building emails using Salesforce Marketing Cloud, analyzing performance, and reporting results to key stakeholders.
- Support CRM Initiatives, executing campaigns aimed at acquiring, retaining existing consumers, and rewarding top consumers to boost sales and marketing efforts.
- Drive Newsletter Success, enhancing the commercial success of scheduled newsletters by generating testing ideas and recommendations following a Test & Learn roadmap.
- Project Management & Prioritization, acting as a gatekeeper for Calvin Klein campaign projects, overseeing progress in alignment with the roadmap, taking ownership of the backlog, prioritizing deliverables, and consistently assessing the potential value added by various projects.
- Stakeholder Alignment, keeping all stakeholders aligned and focused on project deliverables, ensuring adherence to timelines and specifications, maintaining project schedules, and providing regular updates across involved teams.
- Process Improvement, representing CRM and actively participating in the development and enhancement of project management processes.
- Contribute to CRM Platform Vision, driving marketing automation initiatives and initiating projects to maximize the utilization of the current CRM infrastructure.
- Manage Business Partner Relationships, fostering day-to-day communication and updates with stakeholders across the business, continuously reviewing and optimizing collaboration, consulting with markets and stakeholders on leveraging consumer insights and profiles to drive engagement, conversion, and lifetime value.
About PVH
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.
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