CRM Campaigns Specialist

2 weken geleden

Amsterdam, Noord-Holland, Nederland PVH Voltijd
Join PVH as a CRM Campaigns Specialist

At PVH, we're committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world.

About the Role

We're seeking a highly skilled CRM Campaigns Specialist to join our team in Amsterdam. As a key member of our CRM & Membership department, you'll play a crucial role in building and nurturing strong customer relationships by enhancing personalized member experiences.

Key Responsibilities
  • Manage CRM campaign projects from inception to completion, including drafting briefs, leading creative kick-off meetings and reviews, managing translations, building emails using Salesforce Marketing Cloud, analyzing performance, and reporting results to key stakeholders.
  • Support CRM initiatives aimed at acquiring, retaining existing consumers, and rewarding top consumers to boost sales and marketing efforts.
  • Drive newsletter success by generating testing ideas and recommendations following a Test & Learn roadmap.
  • Act as a gatekeeper for Calvin Klein campaign projects, overseeing progress in alignment with the roadmap. Take ownership of the backlog, prioritize deliverables, and consistently assess the potential value added by various projects.
  • Keep all stakeholders aligned and focused on project deliverables, ensuring adherence to timelines and specifications. Maintain project schedules and provide regular updates across involved teams.
  • Represent CRM and actively participate in the development and enhancement of project management processes.
  • Drive marketing automation initiatives and initiate projects to maximize the utilization of the current CRM infrastructure.
  • Foster day-to-day communication and updates with stakeholders across the business. Continuously review and optimize collaboration. Consult with markets and stakeholders on leveraging consumer insights and profiles to drive engagement, conversion, and lifetime value.
Requirements
  • Proven experience in setting up large CRM campaigns preferable in direct-to-consumer retail.
  • Enthusiastic, flexible, and proactive approach.
  • Strong analytical skills.
  • Experience in using SQL for segmenting and adjusting member selections.
  • Adequate knowledge of HTML and CSS.
  • Solid project management skills, experience with tools like Asana, Jira, or similar as a plus.
  • Passion for innovation in marketing automation and campaigning.
  • Results-driven and fact-based communication style.
  • Exceptional organizational skills, with the ability to manage complex priorities and projects.
What We Offer
  • Hybrid setup and working hours that suit you.
  • Meeting-free Fridays.
  • Work from anywhere 4 weeks a year.
  • 25 days of paid holidays.
  • Mental health days.
  • Parental leave.
  • Home office allowance.
  • Commuting allowances.
  • Employee assistance programs.
  • Pension schemes.
Be Part of It

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world.

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