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CRM Campaign Specialist

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Amsterdam, Noord-Holland, Nederland PVH Voltijd
Unlock Your Potential at PVH

As a key player in our Campaign Management team, you will be responsible for executing CRM campaigns from start to finish, connecting all the different parties involved. With a focus on increasing consumer retention and engagement, you will work across various teams and collaborate with a diverse group of stakeholders across the business.

Key Responsibilities:
  • Oversee marketing campaigns from inception to completion, including drafting briefs, managing translations, building emails using Salesforce Marketing Cloud, analyzing performance, and reporting results to key stakeholders.
  • Execute CRM initiatives aimed at acquiring, retaining existing consumers, and rewarding top consumers to boost sales and marketing efforts.
  • Enhance the commercial success of scheduled newsletters by generating testing ideas and recommendations following a Test & Learn roadmap.
  • Represent CRM and actively participate in the development and enhancement of project management processes.
  • Foster day-to-day communication and updates with stakeholders across the business, continuously reviewing and optimizing collaboration.
Requirements:
  • Experience in executing CRM campaigns within the email channel.
  • Enthusiastic, flexible, and proactive approach.
  • Affinity for analysis of email campaigns.
  • Adequate knowledge of HTML and CSS.
  • Project management skills, experience with tools like Asana, Jira, or similar as a plus.
  • Passion for innovation in marketing automation.
  • Results-driven and fact-based communication style.
  • Exceptional organizational skills, with the ability to manage complex priorities and projects.
About PVH:

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

We offer a range of benefits, including a hybrid setup and working hours that suit you, meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes.