Strategic Marketing and Branding Professional

1 maand geleden


Utrecht, Utrecht, Nederland HKU Voltijd

HKU Enhances Global Reputation through Innovative Marketing Strategies

The Communications and Public Affairs Office (CPAO) of the Registry at the University of Hong Kong (HKU) is seeking a talented Manager and Assistant Manager (Marketing and Branding) to join their team. This role presents an exceptional opportunity for professionals to contribute to HKU's global reputation through innovative marketing strategies.

Job Description:

The successful candidate will be responsible for supporting the development and implementation of strategic marketing plans to strengthen HKU's brand and visibility. Key responsibilities include:

  • planning, implementing, and monitoring promotional campaigns to evaluate their effectiveness;
  • leading content development projects across various channels, including digital platforms and printed communication materials in line with brand direction;
  • analysing market trends, competitors, and campaign effectiveness to provide insights on new and effective promotional strategies;
  • serving as an internal brand custodian for brand or sub-brand applications in various contexts;
  • managing project schedules and coordinating procurement processes to commission third-party service providers for various University initiatives;

Requirements:

The ideal candidate will possess a good university degree in marketing, communications, or a relevant discipline. Additionally, they should have at least eight years of experience in brand-building, events, or digital marketing, corporate communications for consideration as Manager, and at least five years of experience for consideration as Assistant Manager. Strong analytical skills, excellent command of English and Chinese, and proficiency in PC applications, including MS Word, Excel, and PowerPoint, are essential. The ability to manage fast-moving projects and collaborate with internal and external cross-functional teams is also crucial.

Benefits:

A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits. This package provides a comprehensive compensation structure, ensuring that the successful candidate receives fair recognition for their skills and dedication.

Location and Salary:

This exciting opportunity is based in Hong Kong, offering a unique blend of Eastern and Western cultures. With a highly competitive salary range estimated at around $55,000 - $85,000 per annum, this position provides an attractive remuneration package, making it an ideal choice for marketing professionals seeking a rewarding career in a prestigious institution like HKU.



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