Social Content Creative Lead

4 maanden geleden

Amsterdam, Nederland Publicis Groupe Voltijd

Job Description

Publicis is seeking a passionate and innovative Creative Director to lead our team in crafting exceptional food content for a key global client in the food sector.

This role is ideal for someone who thrives on creative exploration and is inspired by the art of food storytelling. You will head a dynamic team dedicated to producing mouthwatering food content that captivates audiences across various digital channels. With the freedom to explore new creative tools, including emerging technologies, you’ll be at the forefront of blending traditional creativity with modern methods.

You will work across multiple brands and regions, guiding projects from concept to execution. Your focus will be on elevating the creative quality of food content, ensuring it’s not only visually stunning but also aligns with brand identities and resonates with diverse audiences.

The ideal candidate will have extensive experience in creating compelling food content, a keen eye for visual detail, and a deep understanding of the nuances of food categories. While knowledge of AI tools is beneficial, your primary mission will be to lead a team in producing content that is as delicious as it is effective.

Key Responsibilities:

- Lead the creation of high-quality food content across a range of brand identities—both global and local—working closely with a near-shore production team in Poland.

- Utilize your creative expertise to develop visually engaging and appetizing content that captures the essence of each brand and product.

- Collaborate with clients to understand their business objectives, challenges, and target audience, translating these insights into compelling creative strategies that drive results.

- Ensure the quality and timeliness of all deliverables, maintaining high creative standards throughout the production process.

- Continuously explore and experiment with new creative tools, including AI, to enhance content quality and production efficiency, but with a strong focus on food aesthetics and appeal.

- Ensure that the program delivers superior ROI by producing content that performs better and is more cost-effective than traditional methods.

- Capture and document key learnings from each project to build a foundation for scaling successful creative strategies in the future.

Qualifications

- Minimum 5+ years' experience in design, ideally within an agency setting.

- Strong passion for the world of food, nutrition, and the visual appeal of ingredients.

- Proficient in graphic design tools (Adobe Suite) with experience in creating stunning visuals and animations. Familiarity with AI tools such as Adobe Firefly and Bria is a plus, but not the primary focus.

- Proven experience in leading creative projects that successfully blend traditional design principles with innovative techniques.

- Ability to collaborate within a multidisciplinary team across different locations, ensuring smooth project delivery and consistent creative excellence.

If available, please add references to your application

What do we offer?

Ongoing opportunities for professional development, with access to a variety of courses and workshops; A lively office environment, where pets in the 'dogs' category are very welcome, featuring a charming terrace and an exclusive bar on the 6th floor; Enjoy good lunches at the office, and socialize during events like Thirsty Thursdays and Friday afternoon drinks; Embrace the flexibility of hybrid working, with the freedom to work both at the office and from home; One year on board? Join the Work Your World program and seize the opportunity to work abroad for up to 6 weeks per year, broadening your horizons and cultural knowledge; Enjoy exclusive discounts on Classpass, along with perks like a bike plan and clothing repair service.

Job descriptions can be difficult to interpret, and we understand that you may feel like you don't check all the boxes above. The truth is, neither do we. If you are enthusiastic about our job openings, feel free to contact us. We look forward to hearing from you

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