Pr Manager
1 week geleden
bloomon is turning the flower industry on its head - for the better. How? By disrupting the traditional supply chain We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp - committed to making long-term positive change for our community, and the world around us.
PR sits within the brand and creative team, a vibrant and dynamic bunch of creative thinkers across 3 disciplines: brand (including brand strategy, social media, influencers & resourcing), creative (covering graphic design, copywriting and creative concepting) and communications (consumer and corporate PR). We’re responsible for our Benelux brand strategy and creative output and work with teams across the business in all markets to bring this to life.
We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We collaborate closely with Research to inform our thinking, the Range team on designing our products, with the country teams on plans that resonate in their local market and with our Digital Product and Design teams on our website and app.
We’re passionate about who we are as a brand and how we show up in the world - and we love seeing bloomon grow, so we work at a fast pace, pouring thought and care into everything we do.
- ️ **What you'll be doing**:
We are looking for a PR Manager (fluent Dutch) for the bloomon brand to lead all PR activities. You will be the team expert on consumer and corporate PR and feel comfortable leading the brand’s approach independently. You’ll work collaboratively with the brand and creative team to shape brand storytelling and deliver engaging content and experiences that set us apart.
**Responsibilities**:
- Planning and implementing annual PR strategy, partnerships, building compelling earned media opportunities, with a focus on Netherlands & Belgium marketsI. In Belgium we work together with a PR agency, which you will manage.
- Developing and implementing PR campaigns and messaging for key commercial moments e.g. Mother’s Day, seasonal range launches e.g. Holiday collection and key product launches e.g. Bio Bouquet in collaboration with wider brand and creative team
- Owning all media relations across consumer lifestyle, business and news journalists
- Writing press releases (you will be supported by copy writers) and collaborating with the creative team to deliver impactful, beautiful releases and PR lookbooks.
- Developing engaging, impactful and cost effective events and send outs, including selection of titles (including influencers)
- Ensuring all creative/visual outputs are to a high standard (e.g. event production, invitations, press releases)
- Building our corporate PR presence (including LinkedIn) by placing stories that bring to life our ethos, ambitions and values, making use of key business spokespeople e.g. Head of Sustainability
- In collaboration with key stakeholders, ensuring all potentially contentious messaging is low/medium risk and that there is a reactive strategy in place in case of crisis i.e. reactive statements
- Contributing to regular meetings with the brand and creative team, sharing strategy & learnings, aligning on upcoming campaigns, contributing to brainstorms etc.
- In collaboration with brand team, seeking out new partnership opportunities with brands and individuals
- Reporting and analysing secured PR coverage using appropriate systems
- Accurately managing the PR budget by country, responding swiftly to changes in budget and/or suggesting more efficient ways to spend.
**You’ll love this role if you**:
- Have experience in PR - ideally at a fast-growing, brand-focused business or B Corp
- Ideally, experience working on lifestyle ecommerce or D2C brands in a start-up or scale-up environment
- Maintain meaningful relationships with all key press contacts to ensure all launches and stories land in the right press in the right way
- Good relationships with key i
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