Manager CRM Lifecycle Communications Europe

6 dagen geleden

Amsterdam, Nederland Adidas Voltijd

Join adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?- General Purpose
Key Responsibilities
- Bring in tactics outside of the scheduled programs to drive CRM KPIs
- Work on reactivation and anti-churn tactics and support their implementation
- Collaborate with Membership and Acquisition counterparts to optimise the programs based on the business needs
- Support the Campaign Communications team with the relevant improvements
- Provide analytics and insights to be used both for day-to-day or/and for optimisation and revamp
- Be accountable for the performance of lifecycle and behavioural programs in Europe
- Contribute to standard best practices and control methods.
- Support and drive two direct reports
- Key Relationships:
- Global Lifecycle team
- Global product team
- Global Hype Activation Team
- EU Membership Team
- EU Acquisition Team
- Operations & Services Team
- Global IT
- External vendors
- Requirements
- Education & Experience_
- Knowledge in consumer lifecycle strategies
- Experience with people management
- Experience in managing highly complex processes, involving multiple teams in different geographies
- Good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Project management and project monitoring experience is a plus
- Knowledge of process optimization methodologies (LEAN, 6Sigma, etc ) is a plus
- Fluent English both verbally and written

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

***
- JOB TITLE:
- Manager CRM Lifecycle Communications Europe- BRAND:
- adidas- LOCATION:
- Amsterdam- TEAM:
- Marketing & Communications- STATE:
- NH- COUNTRY/REGION:
- NL- CONTRACT TYPE:
- Full time- NUMBER:
- 511022- DATE:
- May 2, 2024

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