Assistant Manager CRM Communications Europe

2 weken geleden

Amsterdam, Nederland adidas Voltijd

Join adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

 

As an Assistant Manager CRM Communications at adidas you are responsible for the day-to-day, hands- on execution of personalized email marketing campaigns This role works for the adidas brand and ensures the ownership of end-to-end delivery of email newsletter campaigns. This is role is at the coal face of email delivery and it’s your job to get these campaigns out on time. More importantly that they are delivered in the most awesome way possible that is in line with adidas brand standards. Our email newsletters are one of the main touchpoints with our customers, which then makes you a very important part of the team.

 

Key Responsibilities

 

Scope: Owning day-to-day, hands-on execution of personalized email marketing campaigns

Process Definition & Documentation

 

  • Support the Campaign manager in the total end-to-end process of email/campaign creation
  • Provide input and assistance with the creation of newsletter campaigns for the adidas brand which specifically includes:
    • Coordinating with creative team on preparing email newsletters
    • Working with local markets on providing feedback
    • Prepping the campaigns online and working with external agency on ensuring everything has been checked and is ready to be sent
    • Analyze and report on campaign performance

 

Continuous Improvement

 

  • improvement opportunities and contribute to finding respective solutions to improved email communication.
  • Participate in process reviews involving all relevant stakeholders to collect appropriate feedback and define/enrich a backlog of improvements.
  • Define change requests for new functionalities in sufficient detail for qualification and solution selection Document their implementation.
  • Contribute to standard best practices and control methods.

 

KEY RELATIONSHIPS

  • Wider Digital Activation Teams
  • Personalization team
  • Digital Creative Services
  • Operations & Services Team
  • Local Markets/Countries
  • Global IT
  • External vendors

 

Education & Experience

•            2+ years of experience in a Digital and/or eCommerce environment

•            In-depth understanding of CRM channels (e.g. campaign creation and execution, measurement metrics, AB testing, etc.)

•            Having hands-on experience executing CRM email and push marketing campaigns in a multi-country and multi-language environment

•            Experience in managing highly complex processes, involving multiple teams in different geographies

  • Experience in product management and/or working using agile/SCRUM methodologies

 

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