Global Influencer

4 weken geleden

Amsterdam, Noord-Holland, Nederland Coty Voltijd
Global Influencer & PR Manager

Coty is seeking a highly skilled Global Influencer & PR Manager to join our team in Amsterdam. As a key member of our Global Advocacy team, you will play a crucial role in driving engagement and consideration of the adidas brand through influencer-led campaigns.

Responsibilities:
  • Develop and execute adidas's influencer marketing & PR activations and consumer experiences across all touchpoints and markets.
  • Manage relationships, platforms, and other internal and external stakeholders to ensure effective influencer marketing success.
  • Identify opportunities to connect influencers and journalists to our brand through content creation, activations, campaigns, seedings, etc.
  • Build an influencer/brand ambassador network, identify, and engage with influencers/partners who align with our target audience and design partnership strategies to achieve business goals.
  • Develop and execute integrated creative influencer, PR, and digital ideas across multiple markets, cultures, and social platforms as part of an effective content strategy across the adidas categories.
  • Define ways of working and processes with internal & external stakeholders to ensure efficient workflows and impactful activations across the markets.
  • Stay updated on industry trends, competitor activities, and analyze business needs and evolving media & influencer landscape to create plans that raise adidas profile across a variety of media outlets and platforms.
  • Monitor and manage financial resources, talent negotiations, contracts, campaign performance, ROI, and more.
  • Budget ownership for IM & PR related activities, incl. PO set up & invoicing as well as support on PO set up and budget tracking of total adidas Equity budget.
Requirements:
  • 4+ years international Influencer marketing & PR experience in a fast-paced environment (beauty/luxury/sport experience strongly preferred), in an agency and/or corporate background.
  • Strategic thinker with strong digital/Influencer strategy and project management skills.
  • Fluent in English.
  • Creative & curious, having enthusiasm for the new and ability to explore new ways of doing and thinking.
  • Understanding of GenZ and knowledge of which messaging & content engages and resonates.
  • Current on emerging trends and technologies and passionate about the digitally/Influencer driven consumer decision journey.
  • Strong understanding of P/O/E ecosystems & how to drive relevant messages across multiple touchpoints along the consumer journey.
About Coty:

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. We are proud to be an equal opportunities employer and strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self.

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