Global Influencer

3 weken geleden

Amsterdam, Noord-Holland, Nederland Coty Voltijd

Global Influencer & PR Manager Role

Coty is seeking a highly experienced Global Influencer & PR Manager to join our team in Amsterdam. As a key member of our Global Advocacy team, you will play a crucial role in driving engagement and consideration of the adidas brand through influencer-led campaigns.

Key Responsibilities:

  • Develop and execute influencer marketing & PR activations and consumer experiences across all touchpoints and markets.
  • Act as a thought-leader in the arena of Influencer Marketing & PR, providing guidance to internal & external stakeholders to develop breakthrough and integrated communication concepts.
  • Identify opportunities to connect influencers and journalists to our brand through content creation, activations, and campaign seedings.
  • Build an influencer/brand ambassador network, identifying and engaging with influencers/partners who align with our target audience and designing partnership strategies to achieve business goals.
  • Develop and execute integrated creative influencer, PR, and digital ideas across multiple markets, cultures, and social platforms as part of an effective content strategy across the adidas categories.
  • Define ways of working and processes with internal & external stakeholders to ensure efficient workflows and impactful activations across the markets.
  • Stay updated on industry trends, competitor activities, and analyze business needs and evolving media & influencer landscape to create plans that raise adidas profile across a variety of media outlets and platforms.
  • Monitor and manage financial resources, talent negotiations, contracts, campaign performance, ROI, and more.

About Coty

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. We are proud to be an equal opportunities employer and strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self.

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