Head of Communications UK

3 weken geleden

Amsterdam, Noord-Holland, Nederland ABN AMRO Bank Voltijd

About the Role

We are seeking a highly skilled and experienced Head of Communications UK to join our team at ABN AMRO Bank. As a key member of our marketing and communications team, you will be responsible for developing and executing a leadership, culture and engagement focused internal communications strategy.

Key Responsibilities

  • Develop and execute a leadership, culture and engagement focused internal communications strategy.
  • Align with appropriate stakeholders in the UK and Head office to understand the 'One Bank' strategy and translate this into content for internal and external use.
  • Responsible for coordinating and delivering all elements of internal communications including leadership communications, UK intranet, UK townhalls and key business updates.
  • Act as a trusted advisor to the UK CE, UK ExCo and UK businesses on any strategic, operational or change activities which require internal / external communication.
  • Assist Senior Leaders within ABN AMRO UK to grow their internal and external profile.
  • Responsible for raising the business profile with external and internal audiences, such as within the industry marketplace, through content marketing and PR in close cooperation with internal stakeholders.
  • Website and Social Media - Management of ABN AMRO's existing content and publication on our internal and external website of updates along with Social Media (LinkedIn) to promote new business, business developments across relevant sectors, interesting articles, UK and bank-wide developments.
  • Support the business heads with the sourcing / production of timely and relevant raw / owned content for key audiences, by defining their target market strategies, initiating tactical campaigns, idea generation, building a route to market matrix adding analytics to create an annual overview of the most effective initiatives with a continuous improvement focus.
  • Support the production of external pitch books, sales support materials (leave behinds) and client communications or ad hoc projects to ensure the brand guidelines are respected and followed for attraction, nurturing, retention and advocacy.
  • In collaboration with the UK businesses and an external events agency, organise measurable client events and activities based on business requirements including trade shows, taking responsibility for the logistics and operational implementation as well as providing a social media presence during the event where applicable and where required ABN AMRO branded merchandise.
  • Develop data analytics for continuous assessment and improvement and tracking of progress; and
  • Ownership of the UK Branch marketing 'Out of Pocket' budget management in close cooperation with the Country Executive, with due attention to return on investment analytics.

Management and Leadership

  • Inspires and enables others around the Why and What of the ABN AMRO purpose and strategy.
  • Role model to our values: care, collaboration and courage.
  • Strong execution capability.
  • Strong change leader.
  • Promote a culture of good conduct by demonstrating and communicating the expected levels of behaviour and integrity by encouraging a speak up culture, compliance and completion of all mandatory/regulatory training courses, including but not limited to SHARP.
  • Regularly assess employees level of conduct and, encourage and celebrate good conduct and address instances of poor conduct.
  • Demonstrate and promote the expected levels of behaviour and employee integrity by showing strong adherence to moral and ethical principles and internal rules, policies and procedures.
  • Create an open and safe working environment which is free from barriers and where employees respect the opinions of others, feel free to give voice to their values, report and learn from mistakes by proactively asking for feedback and raise issues or concerns without fear for negative consequences.
  • Guide and coach employees in the objective setting process to ensure the overall mission and objectives of the department are fulfilled whilst ensuring the individual roles and responsibilities are clear, fostering a collaborative team spirit (locally and internationally) and ensuring robust mechanisms are implemented to limit key person dependencies.
  • Assess periodically the overall skill sets of the team and ensure that training and development needs are identified and acted upon via regular team and one to one meetings.
  • Regularly reviewing Succession Management and Talent Development plans, providing employees development opportunities to support those plans.
  • To carry out Human Resource Management tasks within the framework set for this purpose by ABN AMRO in order to ensure optimum allocation, motivation and knowledge of staff.

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