Huidige banen gerelateerd aan Marketing Manager, Customer Engagement - Amsterdam, Noord-Holland - Elsevier BV Company
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Marketing Manager, Customer Engagement
2 maanden geleden
About the Role
You'll shape our marketing strategy and execute impactful programs for solutions within our Analytics, Life Sciences, and Engineering product portfolios. Working with the Customer Engagement Senior Marketing team lead and the Audience marketing team, you'll ensure campaign and program alignment with each product's yearly objectives and initiatives. Your role involves maintaining regular communication with regional teams to support their efforts in leveraging campaigns within their regions.
Key Responsibilities
- Lead the development and execution of customer engagement marketing programs for our SciVal, Reaxys, and Engineering products, in support of our marketing objectives.
- Identify and test new approaches to drive innovation in our marketing efforts across paid, earned, and owned channels.
- Develop programs to support customer retention, identify cross-sell and up-sell opportunities, and implement campaigns to drive lead generation throughout the post-sales customer journey.
- Demonstrate creativity and critical thinking in managing large projects, showcasing the ability to break down complex tasks into manageable components.
- Look for opportunities to align goals and work in partnership with Customer Success and Regional Marketing.
- Leverage customer stories, thought leadership content, and interactive community groups to create a robust engagement ecosystem.
- Implement automation strategies to streamline processes and enhance customer experiences to increase NPS.
Requirements
- Have proven marketing experience in an agency or in-house, demonstrating a comprehensive understanding of the customer journey.
- Have skills in project and stakeholder management to deliver impactful results in a matrixed organization.
- Be adept at analyzing data to make evidence-based decisions, ensuring continuous improvement in marketing activities and outcomes.
- Have excellent relationship-building skills with verbal, written, and interpersonal communication abilities, fostering effective collaboration.
- Have practical experience in digital program development, community building, or a customer-facing role in sales, demonstrating adaptability and versatility.
- Have a passion for adopting a customer-centric viewpoint to enrich the value proposition of our product offerings.
Work Environment
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Benefits
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
- Health care plans and benefits.
- Modern Family Benefits, including maternity, paternity, adoption, and surrogacy.
- Life assurance and accident policies.
- Comprehensive pension and retirement plans.
- Access to learning and development resources.
