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Senior Manager, NE Strategy Integration
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Description
Summary:The NE Strategy Integration Senior Manager is responsible for supporting and challenging the Franchise Unit in implementing the commercial and business strategy and developing actionable insights at market level, focusing on Belux and the Netherlands. The ideal candidate will excel in transforming consumer, shopper and channel insights into a source of competitive advantage and for driving action-oriented insights into all decision-making forums in order to achieve OU strategy and goals. The NE SI Sr Manager will be a business partner for the Country Managers as well as our Bottling partners.
What You’ll Do for Us:
Guide and influence key system stakeholders in prioritizing key initiatives, by identifying key opportunities in the market.
Lead the creation of actionable insights, supporting Marketing & Business Ops in localizing the European strategy by understanding category, shopper and channel opportunities and ways to accelerate the business performance.
Link external, macroeconomic and competitor context and insight to business performance to facilitate decision making and drive the business forward.
Analyze both financial and non-financial aspects of local Strategic projects and work to understand how the European Strategy can be landed locally.
Understand the relationship between consumer insights, shopper insights, category drivers and sales data in driving business and customer performance.
Build true partner relationships with Franchise leadership, marketing, finance, and bottler teams to drive insights into action.
Skills :
Strategic thinking: integrate diverse business insights and connect the dots to develop a holistic approach to support key business decisions.
Problem framing and solving: structure and coordinate / lead cross functional/ cross system analysis, initiatives, or efforts. Ease with ambiguity and the ability to carefully work through complex situations.
Prioritization: prioritize through a pragmatic fact-based approach, handling trade-offs, balancing immediate and long-term priorities.
Synthesis and Storytelling: Clearly communicate solutions to key stakeholders in well-structured and compelling manner, using a combination of PowerPoint, Microsoft Word and other similar tools.
Stakeholer management: identify, influence, align and engage key stakeholders.
Systemic thinking: Experience with large-scale organizational change efforts and global capabilities implementation. Being comfortable with ambiguity and willingness to challenge the status quo.
Qualifications & Requirements :
Education: significant experience of Business and/or functional experience in Strategy/Operation/RGM/ business analysis related areas
Knowledge about consumer, beverages market, retail, and standard research methodologies
Proven trajectory of collaborating and influencing multifunctional peers and relevant project management experiences
Mastering the development of actionable compelling commercial insights, strategies and initiatives at the market level and translating them into ‘so what’
Write and present effectively; adjust to fit the audience
Able to work in a diverse cultural environment.
Language(s): Fluent in English (both written and spoken), Dutch and/or French fluency will be considered as a strong asset but not required
Skills:
Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Forecasting, Group Problem Solving, Influencing, Media Planning, Microsoft Office, Project Management, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research