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Senior Manager Consumer Experience

5 maanden geleden

Amsterdam, Nederland Adidas Voltijd

Purpose & Overall Relevance for the Organization:

Support the Partner Development Director in driving the digital development of the defined Key Account webshops across Europe, seeking to optimize our brand representation, consumer experience & ultimately growing net sales & market share

Work with Global DPC & key European stakeholders to identify and address opportunities to drive traffic and conversion for our brand within our key partner webshops

As the marketplace lead, play a key role in developing our online marketplace business across Europe, being the main point of contacts for all above market topics

Own the eMarketplace go-to-market strategy & execution across Europe for Digital Partner Commerce (DPC) – including all digital wholesale policies, terms & conditions

Role & Responsibilities:

Enhance the visibility of our brand across all digital partners, with an immediate focus on the key digital players in each country in Europe

Support the Partner Development Director in the continuous creations of best-practice documentations that can be adopted and executed by the European Cluster teams

Facilitate regular review of Digital KPI progress across European market in collaboration with Analytics and Cluster teams

Identify opportunities for and facilitate creation of relevant digital content including procurement, curation, and end-to-end process ownership

With a view on maximizing local application, implement a trade-driven reactive content workstream to generate incremental in-season sell out opportunities

Ensure alignment with Platform Trading team in Partner Program for a holistic approach to brand performance management across key digital partners

Drive the creation and adoption of new initiatives that can be adopted by our key digital partners in Europe to help achieve our DPC ambitions

Identify, on an ongoing basis, new consumer engagement mechanics to drive traffic to adidas on the sites of our key digital partners

Act as a partner to the Partner Development Director in ensuring the various cluster teams are effectively executing the European & Global DPC strategy, supporting them on this journey

Embodying a kaizen mindset, continuously look to evolve our digital capabilities with our WHS partners, in the pursuit of maximizing consumer experience, conversion and sales

Drive continuous improvement of tools, processes, and systems within the DPC scope

Act as a key contact person for global & local stakeholders across topics concerning digital wholesale in Europe

With support of data, continuously propose to the DPC organization how we can enhance the performance of our brands online

Apply effective communication methods to senior management and stakeholders

Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)

Drive the exploration, piloting and implementation of different logistical, operational & commercial models through which we would interact with different eMarketplaces across Europe.

Oversee the Marketplace approval process & ePolicy implementation, ensuring that all our partners have a distinct incremental role to play & enable safe, brand enhancing consumer focused ecosystems for our brand

Ownership of the digitally related internal and external wholesale policies and contractual agreements to ensure growth of our online business

Key Relationships:

EU & Global DPC teams

Global & European Partner Program

Global Digital product teams

EU eCommerce Team: Business Operations, Master Data, Buying & Planning, Analytics

EU Key Account Management teams

EU MAT and DAT teams

EU Newsroom team

Digital IT and Digital Sales & Services (DSS)

Partner’s Business / Digital teams/ Finance & Legal

External online marketplaces and vendors

EU Channel Management teams

EU Business Units

Knowledge, Skills and Abilities:

BA / BS in Business, Finance, Economics or related field (MBA preferred)

Minimum 6 years professional experience in Digital activation or e-Commerce (combination of brand’s own eCom and - preferred)

Extremely strong organizational and planning skills - flexibility to handle multiple tasks and business partners. Project Management preferred.

Extremely strong Powerpoint skills required coupled with excellent communication and presentation skills.

Advanced Excel skills and high proficiency in spreadsheet analyses. The ideal candidate must be self-motivated and passionate about deriving business insight from ecom data, improving business processes, and solving problems.

Excellent analytical and problem solving skills with the ability to present and map complex business processes (interest in technical and business eCommerce projects a must).

Quick to learn new systems and tools

Ability to work in a deadline driven environment.

Fluency in English is required; another European language would be beneficial.

Understanding of key digital metrics & how to accelerate these online

Comfortable working in an international environment

Proactive mindset, showcasing initiative and relentless tenacity to achieve results

Please apply with an English version of your CV to be considered.