Huidige banen gerelateerd aan Specialist CRM Campaigns Sale - Amsterdam, Noord-Holland - PVH Corp.
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Specialist CRM Campaigns Sale
4 maanden geleden
Design Your Future at PVH
Specialist CRM Campaigns Sale & Promotions TH
Be part of an iconic story.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.
The Team
The Digital & Membership team sits within PVH EMEA DTC Hub, the hub overseeing all direct-to-consumer channels. Within the Digital & Membership team, the Membership & CRM's pillar is building the number one premium fashion retail benchmark on membership & CRM and transforming EMEA DTC into a members-first business. Across the team, we are focused on designing state-of-the-art membership programs that customers want to be a part of, acquiring new members with a robust program, and maintaining direct and personal relationships through valuable and relevant communication, benefits and offers. All of this is geared towards our ultimate goal to increase O&O full-price repeat purchases through the best membership & CRM program in the industry. We do this work by pairing the power of data and insights, with passion, collaboration and trust in our team and iconic brands.
The Position
In this role of CRM Campaign Specialist, Sale & Promo Campaigns you are responsible for planning, developing, implementing, and optimizing all Sale and other promotional newsletter campaigns to drive customer engagement, retention, and revenue growth. Sale campaigns are the core revenue drivers and require your agile and proactive approach to planning, execution, stakeholder management and analysis. You will work closely with cross-functional teams, including marketing, Ecom, Retail, Outlet, data analytics, and technology, to ensure the successful contribution of these types of CRM campaigns to delivering on our targets for email attributed revenue.
This role reports to Senior Manager, CRM Campaign Management, Tommy Hilfiger Europe.
Key outputs & responsibilities:
Sale and Promo CRM Campaigns Strategy & Planning:
- Collaborate with key stakeholders across Ecom, Retail, Outlet and Brand Marketing teams to develop sale CRM campaign planning aligned with business objectives
- Alignment and planning for Cyber Month period and Targeted Offer campaigns
- Define email campaign objectives, key performance indicators (KPIs), and success metrics
- Contribute to email performance (re-)forecasting process for sale and other promotional campaigns including KPI target setting
Sale Campaign Development and Execution:
- Create a seasonal sale and other promotional moments briefs with specific details on each campaign content, offers, promotions, assortment, markets, channel participating timing and creative assets
- Manage briefing sessions with creative development team
- Collect and implement stakeholders' feedback
- Coordinate campaign copy translations
- Emails campaign building, testing, and scheduling
- Be proactive about last minute changes (offer, markets, channels, dates, etc)
Sale Campaigns Data Analysis and Optimization:
- Analyse each Sale campaign performance data and engagement metrics to identify insights and optimize campaign effectiveness
- Manage Sale retrospective and reporting sessions with key stakeholders
- Initiate and plan A/B testing to drive continuous optimization of promotional emails
- Bring insights on the previous sale campaign's performance with ideas on the optimization for all future campaigns
- Collaborate with insights team to leverage customer data for segmentation and personalization
Cross-Functional Collaboration:
- Work closely with Ecom, Retail, Outlet, Brand Marketing, Member Growth and Technology teams to align Sale campaigns with broader marketing initiatives and business goals.
- Coordinate with creative teams to develop compelling campaign content and assets.
- Collaborate with Ecom Site Merch & Content team to optimize email funnel journeys
Desired Skills and Job Requirements:
- Bachelor's degree in marketing, business, or a related field. A relevant master's degree is a plus.
- Proven experience (3 years) in CRM campaign management, preferably email marketing knowledge and experience
- Strong understanding of CRM principles, customer lifecycle management, and marketing automation.
- Proficient in using CRM and marketing automation platforms (preferably Salesforce).
- Familiarity with data analysis, segmentation, and targeting techniques.
- Excellent analytical skills and ability to derive insights from data.
- Strong project management skills, with the ability to handle multiple campaigns simultaneously.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Attention to detail, with a focus on accuracy and quality of campaign execution.
- Ability to adapt to a fast-paced and dynamic work environment.
- Fluency in English (written and verbal)
- Enthusiastic, flexible and proactive personality
Be valued.
In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.
- How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes
- Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
- *Campus: * extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
- Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
- Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts
Be part of it.
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.
