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CRM Campaign Manager

2 maanden geleden


Amsterdam, Noord-Holland, Nederland Accell Group Voltijd
About the Role

We are seeking a highly skilled CRM Campaign Manager to join our team at Accell Group. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive CRM campaign strategies that drive customer engagement and loyalty.

Key Responsibilities
  • Develop and execute CRM campaign strategies aligned with business objectives
  • Collaborate with marketing and creative teams to develop compelling content and messaging for CRM campaigns
  • Utilize segmentation techniques to tailor campaigns for specific customer segments
  • Manage email marketing campaigns and other CRM channels
  • Monitor campaign performance metrics and KPIs, analyzing results to derive actionable insights
  • Work closely with cross-functional teams to align CRM strategies with broader organizational goals and initiatives
Your Stakeholders
  • The Digital Marketing Team: you will work closely together with the other channel specialists on cross-channel initiatives
  • The Branding Team: you will collaborate with the branding team to ensure the brand comes to life in all CRM communication
  • The B2B Marketing Team: you will work together with the B2B Team to craft the communication plan for our dealers
  • The Salesforce Team: the Salesforce team will enable you with the right technological setup to make the campaigns a success
About Accell Group

Accell Group is a leading developer, producer, and marketer of bicycles, parts, and accessories in the middle and upper segment of the market. We believe that people have the power to change the world and are committed to creating high-quality, high-performance products driven by the continuous exchange of know-how and craftsmanship.

What We Offer
  • The possibility to work partly remote
  • A good salary appropriate to your knowledge and experience
  • 28 vacation days based on full-time employment
  • Travel allowance
  • Pleasant and informal working atmosphere
  • Plenty of individual learning and development opportunities
  • Home working allowance and flexible working hours
  • Attractive staff discount on bikes and bike accessories