Customer Strategy and Planning Manager

3 weken geleden

Rotterdam, Nederland Unilever Voltijd

**Unilever is looking for a Ben & Jerry’s Customer Strategy and Planning Manager**

Location: Amsterdam

Local conditions apply**About Ben & Jerry’s**:
Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned autonomous subsidiary of Unilever with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry's social mission and ensuring the essential integrity of the brand.

Ben & Jerry’s is one of the most iconic Ice Cream brands, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world. Central to the mission of Ben & Jerry's is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission, which you will find reflected in our KPI’s.

**Ben & Jerry’s 3-Part Mission**:
Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice, Social Justice, Racial Justice, and Economic Justice.

Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions.

Economic mission: We operate our Company for sustainable, Profitable financial growth.

Ben & Jerry’s is part of the **Ice Cream division** at Unilever. A leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace

This Ice cream division is preparing to stand on its own, becoming an independent, EUR 8 billion single-category focused company by the end of 2025. This move reflects our belief in the power of our unique frozen footprint, which we see as having huge potential for growth as a pure-play business. Our focus is all about unlocking that potential, driving value for our consumers, customers, employees, and shareholders. We're committed to creating innovative products that bring unforgettable moments to our consumers—because, after all, “Life tastes better with ice cream.”

**JOB PURPOSE**:
The purpose of the role is creating an interface between the European Ice Cream (IC) Customer Strategy and Planning (CSP) team, international customer teams and the Ben & Jerry’s (BJ’s) organization to define a value creation strategy for BJ’s portfolio including pricing for our top markets the key channels Retail, Out of Home and discounters.

**Reporting line and location**:
The Customer Strategy and Planning manager will be based in Rotterdam/Amsterdam as part of the wider Europe / Australia and New Zealand IC CSP team but with a reporting line to the Managing Director BJ’s EU/ANZ and a dotted line to EU/ANZ IC CSP director

**Roles & responsibilities**

**Planning and Operations**:

- Deliver Trade story for innovations and overall Marketing plan to handover to the Europe / Australia and New Zealand markets
- Work with the Business Unit (BU) CSP Team to define Investment framework and strategy on IC EU/ANZ level and translate into a BJ’s framework with recommendations based on strategic intent and shifts in channel, customer, and category mixes.
- Work with Business Unit CSP Strategy & Insights Team, to collate Shopper Insights, trends and best practices to understand and leverage new BJ’s opportunities for growth as the path to purchase evolves.
- Engagement with international customer team on different channels and key customers to understand needs and opportunities and create a BJ’s funnel and approach
- Buying alliances: Engage with both the Customer Business Development and CSP BU Teams to understand implications of the buying alliances for BJ’s pricing and portfolio to ensure we build a consistent pack pricing strategy for the future reducing risk and optimize pricing strategy

**NRM**
- Collaborate and act as a crucial link between the Business Unit CSP, Marketing, Customer and Finance teams throughout the net revenue management (NRM) process to ensure strategy alignment and execution, to deliver Pack/ Price / channel B&Js strategy for Europe/ANZ
- Conduct in-depth B&Js portfolio assessments to set brand objectives, identify price realization gaps, highlight white spaces, and ensure price-pack execution to support the brand and portfolio strategy
- Optimize channel-customer / pack mix to accelerate profitable growth for Ben & Jerry’s and customers and cocreate destination portfolio roadmap with global innovation team
- Evaluate B&Js consumer promotional strategies including alignment with brand objectives, promotional responsiveness as well as ROI

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