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CRM Campaigns Manager
2 maanden geleden
We are seeking a highly skilled CRM Campaigns Manager to join our team at Ogilvy. As a key member of our digital marketing team, you will be responsible for managing and optimizing our clients' main CRM platform, primarily Salesforce Marketing Cloud, to ensure its full capabilities are leveraged to support business operations and strategic objectives.
Key Responsibilities- Design, build, and customize email templates and content blocks using Salesforce Marketing Cloud.
- Create and execute end-to-end email campaigns, including setup, database processing, and accurate delivery.
- Set up and configure email campaigns in Salesforce Marketing Cloud, including email delivery, A/B testing, personalization, and dynamic content implementation.
- Accurately track campaign performance metrics and make data-driven recommendations for optimization.
- Work with CRM and first-party data to segment audiences based on demographics, behaviors, and preferences.
- Run A/B tests for subject lines, content, and designs to optimize campaign performance.
- Analyze test results and implement ideas to improve future campaigns.
- Review and test email campaigns on different email clients and devices to ensure flawless rendering and functionality.
- Monitor key email marketing metrics such as open rates, click-through rates, conversion rates, and engagement indicators.
- Maintain a flexible and proactive work environment to facilitate a quick response to changing project requirements and customer objectives.
- Contribute to the company's CRM strategy by implementing and managing software that meets company objectives, including customer segmentation and campaign management.
- 3-5 years' experience in a similar role.
- 5 years' higher education.
- Master's degree in marketing and/or Ecom, or business school diploma.
- Fluent English and Dutch required, French is a plus but not mandatory.
- Salesforce Administrator Certification preferred.
- Ability to assess the impact of new requirements on and all upstream and downstream applications, systems, and processes.
- Proficient in Microsoft Office Suite and Google Suite.
- Strong understanding of best practices and functionality.
- Strong data management abilities.
- Excellent project management skills and a positive attitude.
- Customer focus, ability to work in a team, and collaborate actively.
Ogilvy is a WPP company that helps brands elevate marketing to where it belongs: a critical business driver, through bold strategy and immediate, practical implementation for growth now and in the future.
We help companies identify their biggest opportunity, get the most out of their business, break internal silos, and co-create and execute a bold strategy for them and build new operating models to get the most out of their future.
Our disciplines include digital marketing, in-house marketing, in-house media, in-house content, performance marketing, digital transformation, CRM & Loyalty strategy and implementation, in-house marketing consultancy, digital consultancy, in-house organisational design, dynamic content, campaign optimisation, marketing ROI, e-commerce optimisation, digital campaign management, social media, SEA, Amazon media, Amazon AMS, programmatic media, and go-to-market strategy.
We believe in building powerful teams with purpose, hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities, and curating transformative initiatives that make our commitment to fairness and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
